Marketing Systems for Predictable Sales

Are you a business owner on Vancouver Island looking to build marketing systems that reliably attract more customers and increase your income? Have you been considering how you might integrate AI into your marketing in ways that feel authentic and aligned with your values?

Join us on November 5th at theDock for a dynamic, activity-based seminar where you'll learn how to replace the hit-or-miss nature of traditional marketing with a reliable, value-driven approach that resonates with your ideal customers and supports predictable cash flow and long-term growth.

In This 3-hour Workshop, You Will Learn How To:

• Engineer sustainable, data-driven marketing systems that you can count on
• Discover how to craft stories that capture attention and foster connection
• Engage in simple enjoyable marketing that resonates with your ideal customers
• Automate your workflows for predictable leads and cash flow
• Integrate AI authentically to stay competitive while preserving your values
• Craft marketing messages that build trust in your network and communities

Activities and Takeaways for Your Business:

• Hands-on storytelling development and practice
• Interactive trust simulation where you will experience how trust is built and lost in relationships
• "Marketing Systems for Predictable Sales" workbook with marketing templates
• Meeting fellow Vancouver Island business owners
• Resources to support your ongoing growth

Presented by the Innovators Behind True2Brand

This workshop introduces new strategies for building marketing systems that cultivate consumer trust and sustainable growth. Our activities-based design ensures you'll walk away with new knowledge, experience, and templates to support your marketing success and business growth.

Who Is This Perfect For?

Business owners who want their marketing to match the quality of their offerings. If you're ready to move beyond hit-or-miss methods and create a systematic, authentic approach to reaching customers, this workshop is your launchpad. Learn to craft compelling stories, build trust, and integrate new technologies like AI—all while staying true to your values. Discover how to systemize marketing you believe in.

Meet the Presenters

Jill McAbe is a marketing innovator and futurist. After contributing to over $700 million in growth for small businesses as an operations consultant, Jill encountered a familiar frustration: marketing initiatives that felt like the lottery. Perplexed by the lack of structure in matching products and services to their optimal markets and channels, she developed True2Brand's engineered marketing approach for entrepreneurs who want predictable, systemized growth.

Joel Baum bridges academic research with practical marketing solutions. A distinguished researcher, business professor, and author, Joel's internationally recognized work on network theory and trust dynamics underpins True2Brand's innovative approach. At True2Brand, Joel oversees data-engineering marketing strategy and develops custom AI tools to systemize our clients marketing processes.

Margarita Angelatos integrates design, intuition, and energy dynamics into True2Brand's approach. An accomplished fashion and product designer—having created her own clothing line and led Lululemon’s product and accessories design department—she also brings extensive experience in healing. Her education in psychology, communications, and multiple healing modalities bridges energetics with business strategy at True2Brand.

About True2Brand

A 6-month marketing and sales Accelerator for businesses who want to maximize their marketing ROI.

is pioneering data-engineered marketing systems from our Vancouver Island base. Our MVP, developed after years of R&D, is actively serving pre-launch clients. We blend strategic logic, data insights, and energetic alignment to bring marketing the same structure found in other business operations. Our innovative engineering approach, recently presented at MIT, promises to revolutionize how businesses reach new audiences.

The True2Brand team's work has been featured in Forbes, Entrepreneur, Fast Company, dozens of academic publications, and top business podcasts. With a combined track record of teaching at leading business schools, companies, and universities worldwide, they're now offering this exciting workshop at theDock for local Vancouver Island businesses before taking it on tour.

This workshop is your rare opportunity to learn a progressive way to approach marketing with more clarity, integrity and confidence than ever before. Due to the interactive nature of the workshop, space is limited.

Host or Publisher theDock - Centre for Social Impact