Marketing Success Blueprint: 1-Day Intensive Session in Calgary

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

For more information on venue address, reach out to "[email protected]"

About This Course

Duration: 1 Full Day (8 Hours)

Delivery Mode: Classroom (In-Person)

Language: English

Credits: 8 PDUs / Training Hours

Certification: Course Completion Certificate

Refreshments: Lunch, Snacks, and beverages will be provided during the session

Course Overview:

This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organization. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.

Learning Objectives:

At the end of this Marketing Essentials training you will be able to:

● Explain what marketing is and how it links to the growth strategy of a business
● Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
● Use the marketing triangle as a logical and customer centred approach to marketing

Target Audience:

Anybody who is interested in learning Marketing Essentials Skills

Why is it Right Fit for You?

This program is ideal if you want to understand how marketing drives business growth and influences customer behavior. It provides a structured, practical introduction to marketing concepts, growth strategies, and customer-focused thinking. Whether you work in management, sales, customer service, or marketing, this training helps you see the bigger picture and understand how marketing decisions impact every part of the organization.

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Can this Marketing Essentials training be customized for our organization?

Yes, we offer customized in-house Marketing Essentials programs tailored to your industry, target markets, and business objectives. The training can incorporate your company’s real products, services, market challenges, and growth strategies to ensure maximum relevance and practical impact. Delivery format, focus areas, and activities can be aligned with your organizational goals.

📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]

Info: In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.

Info: This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

Info: Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

Info: The Marketing Mix and the Extended Marketing mix are explained to learners.

Info: Participants are provided with a logical approach to marketing using our marketing triangle.

Info: The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.

Info: The importance of providing solutions based on customer requirements is explained.

Info: The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.

Info: Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.

Info: An activity to consolidate key themes covered during the training.

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