Marketing Planning Workshop

Now is the perfect time to take a step back, review your marketing results and plan ahead to make the most of Q3/4. This in-person, interactive workshop is designed to help small business owners define a clear marketing road map for sustained growth and create an actionable 12-month content plan, so you can make the most of 2026.

What You’ll Get from the Workshop

In this workshop, we will share proven marketing strategies that work to achieve sustained growth and by the end of this interactive session, you’ll walk away with:

• A clear understanding of what marketing worked (and didn’t) this year.
• SMART objectives that align with your business vision for 2026/27.
• A structured marketing plan that fit your goals and resources.
• A 12-month content plan designed to attract and engage your ideal customers.
• The tools to measure success and keep your marketing on track.

You’ll also enjoy light refreshments throughout the workshop, free onsite parking, plus a complimentary 30-minute 1:1 accountability call after the workshop to help you stay focused and motivated.

The Workshop Agenda

In our dynamic and interactive marketing planning workshop we will take you through the following, using our RIMU Marketing IDEAs framework:

IDENTIFY Evaluating where your business is now

• Review your 2026 marketing results.
• Define your 2026/ 27 vision and SMART goals.
• Define your target audience.

DESIGN: Developing your marketing plan

• Understand the different types of media and the role they play.
• Start building your 2026/ 27 marketing plan.

EXECUTE: Developing your content plan

• Discuss what makes good content and creative.
• Identify your top-performing content from 2025.
• Start building your 12-month content plan.
• Consider how to effectively use AI in your business to maintain authenticity and help save you time.

ASSESS: Reviewing and understanding your marketing performance

• Understand your key marketing metrics.
• Tools you can use to measure success.

There will be some pre-thinking to consider to ensure you get the most from the session with plenty of time for questions and discussion.

Stay accountable and keep the momentum going

By the end of the session you will have a clear plan of action. We know that after a workshop, life can get busy, so we include a 30-minute 1:1 follow-up call (to be arranged at a mutually convenient time), to check in on your progress and answer any questions. It’s your chance to get personalised guidance and keep your plan on track.

Who is this for?

This workshop is ideal for small business owners who want to:

• Generate more leads in 2026/ 27.
• Build stronger brand awareness.
• Gain greater visibility.
• Create consistent, effective marketing that drives results.
• Overcome your current marketing challenges.

If you’re ready to make this your best year yet, this session will give you the focus, structure and motivation to make it happen.

The Small Print: Please note that due to the venue commitments, we are unable to accept cancellations or refunds. If the delegate is unable to attend due to exceptional circumstances, we will try where possible to transfer them to another workshop or offer them an alternative solution.

Please email: [email protected] with any questions.