Marketing of Suburbia: TV Sitcoms of 50s, 60s, & 70s

Doug Denard presents research on how the media used the idealism of the "American Dream" as a marketing tool to grow the post-war economy.
About this Event

More than half of the top 20 largest American cities of the 1950s lost more than a third of their populations. Detroit is wrongly presented as the “poster child” of economic and population decline but became a universal tool to create tremendous capital through promoting racial divide. Doug Denard researched to discover how American television situation comedies systematically used the idealism of “the American Dream”, bigotry of racial segregation, and unconcerned humor as a marketing tool to build the world’s most vibrant economy post-WWII.