Marketing Mornings LDN: Building the UK’s Fastest-Growing Brand

This session explores the evolution from scrappy, activity-led marketing to standout brand campaigns, unpacking key moments, partnership strategies, and the concept of “little bigness.” Kelly and Gemma will also share what it takes to evolve from startup to scale-up, build the right team for the next stage, and stay rooted in your original mission while growing fast.

Scaling is hard. Scaling while staying true to your brand is harder. In this session, Kelly Shaw (Head of Marketing) and Gemma Krishnan (Senior Marketing Manager) share how they helped turn PerfectTed into one of the UK’s fastest-growing brands through brand-first thinking, community, and bold marketing.

1- Laying the Foundations for Brand-Led Growth - How a clear brand point of view, community focus, and storytelling created early traction and set the stage for scale.

2 - From Tactical Activity to Big Brand Moments - Explore how PerfectTed moved from early marketing experiments to integrated campaigns and partnerships that accelerated growth.

3 - Scaling the Team, Protecting the Brand - A candid look at building tomorrow’s marketing team today, and how to scale structure, capability, and ambition without losing what made the brand special.

Know what’s Happening Next — before everyone else does.

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Host or Publisher BrainStation