Marketing Meetup with Scunnered Digital

Marketing Meetup with Scunnered Digital, is a six-part event series dedicated to empowering marketers from all backgrounds with cutting-edge strategies and insights into the dynamic world of digital marketing. Hosted by Scunnered Digital, each session of this series will feature interactive workshops and discussions tailored to enhance your marketing prowess.

Gain valuable insights into the latest trends and best practices in digital marketing. Acquire actionable strategies directly from Scunnered Digital's experienced professionals. Network with fellow marketers and entrepreneurs to exchange ideas, build connections, and stay ahead in today's competitive landscape. Elevate your marketing skills and drive tangible results for your business—reserve your spot today!

Whether you're a marketing one-person-band in a startup, a marketing student, a remote-working marketer at a large company, or manage a marketing team, come along you are all welcome!

Scunnered Digital is a boutique marketing consultancy offering affordable, expert support to Scottish SMEs because they believe marketing should be accessible to all, not just big brands with big budgets.

Founded by sisters Colleen and Alana, who have both spent the majority of their careers marketing global brands you know and love, Scunnered Digital has been helping local SMEs who are scunnered with marketing for the past 3 years.

In this module, we cover the importance of digital strategy and walk through what SOSTAC is and how we’ll implement it together. Starting with Situation, where we’ll cover: Where are you at right now? What are your competitors doing and what does the digital landscape look like?

Module 2: Objectives – Where do you want to be? (9th April)

In this module, we’ll cover setting SMART goals for your business across each of the marketing channels - clear measurable goals are crucial and we’ll make sure the ability to measure these is in place by encouraging Google Analytics setup.

Module 3: Strategy – What steps do you need to take to get there? (14th May)

In this module, we’ll cover the steps we need to take to achieve the goals created in module 2. We’ll work with businesses to help them figure out their online value proposition (OVP), who their audience is and brand positioning to help them stand out against competitors when they go to market.

In this module, we’ll start delving into the moving parts of the strategy. We’ll touch on Social media strategy, content strategy, email marketing and paid media.

In this module, we’ll cover SEO and why it’s essential for your business website. We’ll look at what makes a website great and how do you get conversion from your visitors.

In this module, we’ll look at the actions you need to take (the nitty gritty of your plan) and how you monitor success in digital using data, analytics and dashboards.

CodeBase is a tech ecosystem support organisation and startup incubator.

CodeBase helps people to build and grow better tech startups through community, education, and workspace. CodeBase promotes and facilitates collaboration in tech innovation by working with startups, scaleups, corporates, governments, academia, and the third sector.

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Please note that photographs and footage will be taken throughout the event. These will be used by CodeBase for marketing and publicity in our publications, on our website and in social media or in any third party publication. Please contact us ([email protected]) if you have any concerns.

Our events are dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of event participants in any form. Sexual language and imagery is not appropriate for any conference venue. Event participants violating these rules may be sanctioned or expelled from the event without a refund at the discretion of CodeBase.

You can see our full Code of Conduct here.

Host or Publisher CodeBase Stirling