Marketing Innovation Summit- Melbourne on 18 August 2022

Schedule

Thu Aug 18 2022 at 09:00 am to 05:00 pm

Location

Melbourne Convention and Exhibition Centre (MCEC) | South Wharf, VI

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The digital marketing landscape encompasses SEO, social media, PPC, AdTech, MarTech, content marketing, and many more.
About this Event

Conference Agenda



Track 1 : Next Gen AdTech



08:30AM - 09:00AM

Registration / Conference Overview


09:00AM - 09:30AM

The Future of Adtech: Should we all fear the digital duopoly?


09:30AM - 10:00AM

Revealing the truth: data challenges and opportunities advertisers face in 2022 and beyond


10:00AM - 10:30AM

What is the future of media agencies in a digitally transparent world?


10:30AM - 11:00AM

How to marry creativity and technology to build brand magic


11:00AM - 11:30AM

Break


11:30AM - 12:00PM

The challenge of getting started in adtech for SMEs


12:00PM - 12:30PM

Why does the convergence of adtech and martech matter?


12:30PM - 01:00PM

Move Through the Marketing Funnel from Trial to Adoption to Loyalty


01:00PM - 02:00PM

Break


02:00PM - 02:30PM

2022 vision: customer experience and the future of marketing


02:30PM - 03:00PM

Leveraging digital to create truly customer-centric brands


03:00PM - 03:30PM

Dominate 2022 with Social Media: Winning Social Media Content Strategies for your business


03:30PM - 04:00PM

Break


04:00PM - 04:30PM

Effective ways to build your marketing career


04:30PM - 05:00PM

Social Media Stories, Breaking Barriers - Achieving Excellence


Track 2 : Inside Sales

08:30AM - 09:00AM

Registration / Conference Overview

Abhilasha Sinha, Director - Summits, 1.21GWS



09:00AM - 09:30AM

Sales tools vendor landscape and comparison


09:30AM - 10:00AM

Important initial design for inside sales


10:00AM - 10:30AM

Introductory map creation that can start inside sales from tomorrow


10:30AM - 11:00AM

How far is data driven sales done?


11:00AM - 11:30AM

Break


11:30AM - 12:00PM

Secret of data strategy to improve the quality of sales


12:00PM - 12:30PM

Transforming Sales in a digital age


12:30PM - 01:00PM

How enterprise companies are driving sales transformation with AI


01:00PM - 02:00PM

Break


02:00PM - 02:30PM

How to work with influencers


02:30PM - 03:00PM

How to take your prospect on a customer value journey


03:00PM - 03:30PM

Marketing Growth ROI


03:30PM - 04:00PM

Break


04:00PM - 04:30PM

Sales Tools


04:30PM - 05:00PM

Why Design Thinking Works?


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Where is it happening?

Melbourne Convention and Exhibition Centre (MCEC), 1 Convention Centre Place, South Wharf, Australia

Event Location & Nearby Stays:

Tickets

AUD 362.00 to AUD 722.00

1.21gws \/ 1point21gws

Host or Publisher 1.21gws / 1point21gws

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