Marketing in the Messy Middle

Marketing is changing fast, and AI is at the center of it all.

Join us for an exclusive in-person event with Carole Lawson, Founding Partner and Chief Innovation Officer at MarketStorm, as she breaks down what today’s marketing landscape really looks like, and how to stay ahead of it.

Carole is a data scientist and storyteller who helps brands uncover the patterns behind consumer behavior and use them to make smarter, more profitable decisions. In this session, she’ll explore what she calls “The Messy Middle” the space where curiosity, creativity, and data collide.

As AI continues to reshape how people discover, evaluate, and choose brands, marketers are navigating more complexity than ever before. This session will help you cut through the noise and turn uncertainty into opportunity.

What you’ll walk away with:

• A clearer understanding of how AI is influencing consumer decision-making

• Practical ways to adapt your marketing strategy in real time

• New perspectives on balancing data, creativity, and human behavior

Bonus: Granite City Workspaces is offering all attendees a free week of co-working at their space: perfect if you’re looking to switch up your environment or explore a new workspace.

Whether you’re an in-house marketer, business owner, or agency professional, this is a great opportunity to learn, connect, and stay ahead of where marketing is headed next.

Spots are limited, reserve yours early!

Know what’s Happening Next — before everyone else does.

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Host or Publisher American Marketing Association Sacramento Valley