Marketing for the Small Business Owner, September 8 & 15

Ready to grow your business? Learn how to attract customers, build a strong brand, and create a marketing plan that gets results.
About this Event

Marketing for the Small Business Owner

Hosted at The Hub in partnership with Madison College

The Urban League of Greater Madison (ULGM) and Madison College are partnering to bring Marketing for the Small Business Owner to The Hub. This practical, two-session course is designed for small business owners and entrepreneurs who want to attract customers, strengthen their brand, and build a marketing strategy for growth.

This crash course will help you implement marketing techniques that deliver real results. Participants will learn how to:

• Identify and understand their target market
• Differentiate their business and strengthen their brand positioning
• Develop practical direct, offline, and online marketing strategies
• Create messaging that engages and motivates customers
• Use targeted communications to build customer relationships
• Take the first steps toward developing a comprehensive marketing strategy and plan
• Obtain a certificate of compleition from Madison College

BONUS: Participants who successfully complete the course will receive a Certificate of Completion from Madison College.

Whether you are launching a new venture, growing an existing business, or looking to improve your marketing efforts, this course will provide actionable tools and insights you can begin using right away.

Date, Time, Location

• Tuesday, September 8 and Tuesday, September 15 | 6:00-8:00 PM
• Urban League Hub, 2352 S. Park St., Madison, WI 53713

Cost

• Tuition: $79 for the two-session course
• Scholarships may be available for participants with need.

Registration Process

• Registration through this Eventbrite page is the first step in the enrollment process and allows participants to indicate their interest in the course and any scholarship needs.
• Participants will also need to complete a Madison College enrollment form before they can be officially enrolled in the course.

Once this registration form is completed, Urban League staff will contact you regarding scholarship requests and next steps in the enrollment process.

Course Information

• Course: Marketing for the Small Business Owner (BUS&MKT 47104432)
• Provider: Madison College Continuing Education
• Hosted in partnership with the Urban League of Greater Madison and Madison College

Space is limited. Take the next step toward growing your business and building a marketing strategy that works. Register your interest today!
Agenda

🕑: 06:00 PM - 08:00 PM
September 8, Part 1
🕑: 06:00 PM - 08:00 PM
September 15, Part 2

Info: Must complete both days in order to receive Madison College Completion Certificate.