Marketing for Access Mini Summit

About this event
In today’s fast-moving information landscape, trust is harder to earn, misinformation spreads faster than ever, and communities are being asked to make critical health decisions in an environment shaped by noise, skepticism, and unequal access to credible information.

Marketing for Access: Trust, Truth, and Behavior Change in the New Misinformation Era brings together leaders in health communications, advocacy, technology, media, and community engagement for a timely conversation about what it takes to reach people with messages that are not only accurate, but meaningful, trusted, and actionable.

Hosted by the National Minority Quality Forum’s Center for Communications and Public Affairs, this half-day mini summit will examine how communicators can better serve underserved populations by combining behavioral insight, community trust, cultural fluency, and modern communication strategies.

Attendees will hear from keynote speakers, featured experts, and community voices working at the intersection of health equity and communication, while exploring real-world challenges and opportunities across rare disease, AI, metabolic health, misinformation, and community-led engagement.

What to Expect

• Insightful keynote conversations
• Featured speakers from across health, advocacy, and communications
• Panel discussions on urgent issues shaping access and trust
• Networking with leaders across healthcare, media, advocacy, and community engagement
• Fresh ideas for reaching communities with communication that leads to action

Topics We’ll Explore

• The role of trust in today’s health communication environment
• How misinformation shapes treatment decisions, vaccine confidence, and participation in care
• Communicating complex science in ways that are culturally relevant and accessible
• The rise of AI as a gateway to health information
• Access and communication challenges surrounding GLP-1 medicines and metabolic health
• How trusted influencers and community messengers can move people from awareness to action

Who Should Attend
This event is designed for:

• Health communication professionals
• Public affairs and marketing leaders
• Patient advocacy organizations
• Community-based organizations
• Healthcare leaders and equity strategists
• Media professionals and storytellers
• Industry partners interested in access, trust, and behavior change

Event Details
Date: April 28, 2026
Time: 8:00 AM – 1:00 PM ET
Location: Conrad Hotel, Washington, DC

Why Attend
If you are working to improve health access, strengthen trust, and communicate more effectively in an era shaped by misinformation and rapid technological change, this summit is for you.

This is more than a conversation about messaging. It is a conversation about how communication can become a tool for equity, action, and impact.

Know what’s Happening Next — before everyone else does.

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Host or Publisher National Minority Quality Forum