Marketing essentials for start-ups 1-to-1 @Knowle Library BIPC

Marketing and associated aspects like PR underpin how a business targets, communicates and sells its product or service. Marketing incorporates a very wide range of activities, covering a lot of ground. To assist you in this important area, we at BIPC Bristol offer two streams of help.

Marketing essentials

These sessions look at the basics: a what and why of Marketing using the outline tools from the Business Canvas as our starting point, including:

• A focus on uncovering the core marketing aspects of your business idea
• How does marketing fit into a business plan?
• Exploring the core Business canvas elements relevant to your business
• Segments
• Value proposition
• Customer relationship
• Channels
• Aside from these core aspects, where appropriate we will touch competitor analysis and using a SWOT.

Marketing for start-ups

These session are run by our Marketing Expert in Residence - Elizabeth Blake and covers the how on marketing including:

• Developing your company mission, vision and values
• Advising on the ideal look and feel for your branding
• Identifying your ideal customer to target- Website design/ SEO
• Social media and the appropriate use of it for your business
• Development of a pitch story and supporting pitch deck

This course can be booked

The marketing essentials sessions are delivered by BIPC business information specialists.

Your session will last for about 60 minutes. Sessions are available on multiple dates and multiple times at all our BIPCs.

All sessions provided by BIPC Bristol are free of charge for residents and businesses based in Bristol and the surrounding area.

These sessions are normally in person 1-to-1 meetings , but will on occasion be changed to a zoom meeting if marketing trained staff are unavailable on site for a booked date. In these instances you will be contacted and offered the replacement zoom option and will then be sent login details closer to the meeting.

You can also choose to have this one-to-one sessions by Zoom if you prefer, please book your time slot here on Eventbrite and email [email protected] to ask for your appointment to be held over Zoom.

In advance of the meeting we will send out a brief questionnaire so that you can tell us some background information on your business idea, to help us tailor the session and to confirm your business details or pre-start plans.

All of our support is fully funded and is therefore free to access.

It is a requirement of our funding body that we record every organised interaction with pre-start and start-up businesses at BIPC Bristol. Please therefore take a few moments to provide us with the relevant information needed so we may provide our service.

The sessions are held in Knowle Library in our purpose-built Business and Intellectual Property Centre.

These sessions are available for people who either live or work in Bristol region to support anyone with a business idea or small-medium sized business. Not your region? Find your local BIPC to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network

Helping you to start and grow your small business with free resources, 1:1 support, advice clinics & workshops

The Business & IP Centre Bristol supports people to start, protect and grow their businesses. Visit Bristol Central Library, Junction 3 Library, Southmead Library or Knowle Library to access our free market research and intellectual property databases and take part in our regular programme of workshops and events.

BIPC Bristol is part of Bristol Libraries and the BIPC National Network.

What is your refund policy?

Our events are free, but places are limited and events are usually oversubscribed. Please give two working days’ notice via email if you wish to cancel.

Can I attend if I'm not a member of the library?

Absolutely! Any Bristol based business or person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

Follow us on Eventbrite and you can also follow us on Twitter and Instagram for the latest news and events. For more information on BIPC Bristol check out our web pages: https://www.bristol.gov.uk/BIPC

After you have attended one of our events we ask that you complete a short feedback form. We will use the information you provide to improve the services we offer in line with our legitimate interests. This information is collected and transferred to us by our third-party processor, Impact Reporting using their Impact Assessment Tool. Impact Reporting will retain your data to save time when completing any future feedback forms we may send you. For more information about how they use personal information, please see their privacy policy online at https://impactreporting.co.uk/legal/privacy-policy/

For information about how the British Library will use your personal data, you can view our Privacy Policy at https://www.bl.uk/about-us/privacy-policy

For information about how Business & IP Centre Bristol will use your personal data, you can view our privacy policy at: https://www.bristol.gov.uk/about-our-website/privacy

Host or Publisher Business & IP Centre Bristol