Marketing Essentials 1-Day Workshop in Ann Arbor, MI

Certificate: Course Completion Certificate

Language: English

Duration:1 Day

Credits: 8

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Delivery: Classroom

Course Overview:

This training, ‘Marketing Essentials’ covers the basics of marketing and is intended not only for people who are new to a marketing role but just about anybody in the organization. A basic understanding of the subject is particularly valuable to people in management, selling, and customer service roles.

Course Contents:

Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organization.

Course Features:

At the end of this Marketing Essentials training you will be able to:

• Explain what marketing is and how it links to the growth strategy of a business
• Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
• Use the marketing triangle as a logical and customer-centered approach to marketing

Certification:

Once after the training, you receive a course completion certificate from Academy for Pros.

Who can Attend?

Anybody interested in learning Marketing Essentials Skills.

We also offer a variety of other courses:-

Business strategy execution depends upon developing and implementing the best solution. Success however, relies upon basing the solution on the right requirements, drawn from a sound and robust Business Case.This one day program will introduce participants to the principles of developing an effective Business Case, within the context of an interactive course driven by a case study.This workshop will provide participants with a working knowledge of the principles of writing an effective, comprehensive and compelling Business Case.The course is driven by participation in a case study, promoting immediate workplace transference.

A company”s ethics will determine its reputation. Good business ethics are essential for the long-term success of an organization. Implementing an ethical program will foster a successful company culture and increase profitability. Developing a Business Ethics program takes time and effort, but doing so will do more than improve business, it will change lives.

A company”s ethics will have an influence on all levels of business. It will influence all who interact with the company including customers, employees, suppliers, competitors, etc. All of these groups will have an effect on the way a company”s ethics are developed. It is a two-way street; the influence goes both ways, which makes understanding ethics a very important part of doing business today. Ethics is very important, as news can now spread faster and farther than ever before.

Through this course, you will examine financial statements—including the balance sheet, income statement, cash flow statement, and statement of stockholders’ equity—as guides to fiscal health. You will also identify what you want to gain from a budget and describe the steps of budgeting to meet these goals. Finance and Budgeting Essentials for Business Professionals grounds you in the functions and tools of finance.

These networking skills training will help you to build a professional reputation and develop a network of connections through the two key methods available to you; face-to-face and online.

You will discover how to effectively combine these two approaches and create a strategy for networking success that will generate your own community and actively grow your personal network. This will result in an improved performance in your approach to networking and consequently provide opportunities and prospects that will increase your business success.

The training provides you with the tools and techniques to both plan a successful, strategic approach to networking and develop your personal communication skills, which will ensure you build effective business relationships.

These business presentations training will provide you with the skills and knowledge required to deliver effective and persuasive business presentations that get results. It will help you to present in a style that changes the way people think about the topics they present to them while leaving the audience with key actions to take away.

You will be guided on how to prepare and deliver the message with impact and given the tools and techniques to ensure that their audience feel engaged and influenced by your delivery.

Persuasive presentations that get results, our Business Presentations Training.

Organisations need people that can deliver persuasive business presentations. Here you have the training to help you develop them.

Business presentations are about having the skills to engage and persuade an audience and make a change in their thinking, behaviour or attitude. It’s about preparing and delivering a presentation with impact. This business presentations training course gives you all the tools and expert knowledge to run a professional and effective workshop on presentations that get results.

Perhaps you’re looking to improve the presentation performance of a management or sales team. Or you want to include presentation skills training as part of management and leadership induction sessions. Whatever your need, we provide you with a comprehensive business presentations training to make your life easy.

Business succession planning is all about being prepared. The loss of valuable leadership can cripple even the strongest of companies. Succession planning is an essential component to the survival and growth of any business. Whether it is grooming employees to become leaders, or preparing for an employee”s retirement your participants will identify common obstacles and how to overcome them.

Our Business Succession Planning workshop will show you the differences between succession planning and mere replacement planning. How you prepare people to take on leadership responsibilities is just as important as hiring the right person for the job. Every company should have a form of succession planning in its portfolio.

Writing is a key method of communication for most people, and it”s one that many people struggle with. Writing and communication skills have degraded with more and more people communicating through email and text messaging. Developing writing skills is still important is the business world as creating proper documents (such as proposals, reports, and agendas), giving you that extra edge in the workplace.

The Business Writing workshop will give your participants a refresher on basic writing concepts (such as spelling, grammar, and punctuation), and an overview of the most common business documents. These basic skills will provide your participants with that extra benefit in the business world that a lot of people are losing.

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

This sales skills training has been developed for salespeople or people who are required to sell as part of their role. This course is applicable for both people relatively new to sales as well as those who have a lot of experience as the content is flexible enough to adapt to suit the audience.

If you want your team to exceed sales targets and gain instant results, this sales training is for you!

Training course contents:

The core aim of this sales skills training is to provide you with a set of tools that can be practicably used in your role as salesperson

The skills provided are simply a collection of valuable methods of achieving sales. There are many tips and techniques that will be incredibly useful and will help you personally develop a successful sales approach whilst enhancing your performance.

This business process improvement course provides you with an opportunity to learn the essential knowledge and skills for applying the most effective and current business analysis techniques when modelling your business, comprehensively analysing the current state, and subsequently designing the future state. The application of these techniques will be presented as part of an overall framework, as you identify key deliverables and the major steps from modelling and analysis of the current state and future state design.

Host or Publisher Academy for Pros