Marketing 101: Influencer vs Business Owner

Social media can pull business owners into influencer style thinking  - chasing reach, trends, and performance instead of purpose.

Join QBBC and for a workshop that breaks down the difference between being an influencer and being a business owner online, helping you reset expectations and get clear on how social media should actually work for your business.

• Entrepreneurs
• Freelancers
• Small and medium-sized businesses

During this session, we'll define:

• The difference between influencer and business social media
• What success looks like for your business online
• Less pressure around posting and performance
• Easier decisions on what to post
• Clear focus on what actually matters for your business

$15 General Admission

If cost is a barrier to entry, please reach out to [email protected].

QBBC Members attend free. A discount code has been sent via email and is available in the Member Hub.

If you’re a member and require support accessing your code, please contact:

Free for QBBC members. Membership includes complimentary access to many of our workshops and events, along with opportunities to connect with a growing network of 2SLGBTQIA+ entrepreneurs and professionals across BC. Many members find their membership pays for itself through event access alone.

• Coal Harbour Meeting Room inside FUNK Coffee Bar at Bentall Four (1025 Dunsmuir)
• Access via FUNK Coffee Bar

This venue and washrooms are wheelchair accessible.

• This venue is easily accessible via multiple transit lines (bus and skytrain)
• Multiple paid-parking options within 500m radius

Todd Mitchell is the founder of , a Vancouver-based social media and content studio that helps businesses make sense of showing up online. With over a decade of hands-on experience in marketing and working inside creative, fast-moving environments, Todd focuses on making social media feel less overwhelming and more human.

Through Sooo Good, he works with brands and business owners to build clear, practical content strategies that actually fit into real life, not just the algorithm. His approach is simple: take the pressure off, stay consistent, and create content that connects without overcomplicating it.

At the core of his work is collaboration and clarity, helping people understand what they do, why it matters, and how to communicate it in a way that feels natural and sustainable.

Website -
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Venue Partner: Bentall Centre

We're grateful to partner with Bentall Centre for QBBC's 2026 Educational Programming Series.

About Bentall Centre

Bentall Centre is a 1.5 million-square-foot office and retail campus in Vancouver’s central business district. It is a landmark destination for Vancouver’s leading companies and includes offerings such as reactivated public spaces, community events, arts and culture programming. Bentall Centre is operated by Hudson Pacific Properties and co-owned by Blackstone and Hudson Pacific.

Learn more at bentallcentre.com.