Marketing 101: Develop your marketing blueprint for success in 2025

Registration and networking: 9–9.30am

Workshop: 9.30am-12 noon

Marketing begins with a plan.  

There is a structure to marketing, which can help you save time and money while supporting the unique qualities of your business. 

In this workshop, delivered by Andrea Anderson of Your Marketing Machines, you’ll learn about the Marketing Blueprint and start creating the basis of your strategic plan for marketing success. 

You’ll walk away with: 

• an understanding of how to identify and utilise lead generation vehicles 
• knowledge of the components you need to build your marketing machine 
• tips to convert leads to sales through effective communication tools. 

Come prepared with: 

• a pen and paper 

• a willingness to learn 

• all your marketing questions. 

Brisbane City Council, with Your Marketing Machines, is delivering this free workshop to support local businesses to grow and thrive.

Look out for further events in the business series.

Andrea Anderson is the Chief Ideas Specialist and Founder of Your Marketing Machines. She is a passionate advocate for business entrepreneurship and transforming organisations from good to amazing.

Andrea works with all business entities from start-up to growth and expansion. Fundamentally, the company defines the best fit-for-purpose solution to move from chaos to control. With more than 25 years working within hospitality and tourism, manufacturing, human resources and labour hire, marketing and business services, Andrea believes that there is always a solution for a business.

Host or Publisher Brisbane City Council