Marketer to Marketing Engineer - Get 3 AI Marketing Agents of your own
About this Event
A three-hour workshop at Somerset House in London on how to become a Marketing Engineer.
The Marketing Engineer is the person on the marketing team who can spot workflows across market diagnosis, marketing strategy and tactical execution that are worth automating and build the AI agents to automate them on a platform like n8n. The Marketing Engineer is emerging as one of the most coveted marketing roles in America, with companies now paying salaries between $150,000 and $300,000 to people with just a few years' experience. This is because the Marketing Engineer has an unrivalled ability to combine basic marketing knowledge with systems thinking, which, in turn, increases the effectiveness and efficiency of marketing campaigns many, many times over.
In just three hours we will start you on your journey to becoming a Marketing Engineer by giving you three AI marketing agents that we've built in n8n. We'll show you how to modify each of these agents in your n8n account so you can immediately start using them in your company or organisation, adding untold value to your colleagues' work and saving them hours of their precious time.
You don't need to know how to code to build a marketing agent. You connect your chatbot to n8n and talk these agents into existence. You'll be surprised how easy it is. The skills you are bringing to this role are your marketing experience and oversight.
We're limiting this workshop to 48 people, meaning you'll be in a group of 6 people learning together.
Marketer to Marketing Engineer was designed by In The Loop, a marketing automation consultancy based in London whose founders are working with The London School of Economics to build the first marketing department staffed entirely by agents, which Marketing Week described as a "glimpse into the marketing department of the future."
What you'll learn
How to set up your Focus Group Agent to start getting insights from the market
- Your agent will create the market research report that, if it landed on your desk on a Monday morning, would lead you to the right decision.
- It will then conduct secondary market research in your market to determine the questions you need to ask in your focus group.
- And then it will engineer the focus group respondents, moderate the focus group and put the insights into the report so you can make your mind up.
How to set up your Positioning Statement Agent to help you determine what your company or service stands for
- The agent will ask you what your company stands for and why your customers should believe it.
- Then it will help you determine the 'point of difference' or 'reason to believe' in your positioning statement.
- And finally, it will complete your positioning statement, which is what you want your customers to think about when they think about you.
How to set up your Price Sensitivity Agent to determine the highest best price you can charge for your product or service
- This agent knows how to research, set and communicate price, the most important job in marketing
- It will conduct a Van Westendorp Price Sensitivity Meter survey with 200 of your synthetic customers and then reveal your optimal price
- This could be one of the most important contributions you make to your company's financial fortunes as a Marketing Engineer
Workshop agenda
9:30am, Arrival
Tea, coffee, fruit and pastries. We'll check everyone's n8n account is working before we start.
10:00am, What is the Marketing Engineer? Why marketing is in decline and needs more Marketing Engineers who can automate workflows because they understand how to combine basic marketing with systems thinking
With your Focus Group Agent, start getting insights from your market: Set up the agent and tell it about your market so it can generate a phantom report for you, run secondary market research, conduct a synthetic focus group and complete the report.
With your Positioning Statement Agent, make an important strategic choice: Debate your 'point of difference' and 'reason to believe' with this agent to arrive at a positioning statement that makes it clear what you want your customer to think about when they think about you
With your Price Sensitivity Agent, you'll know how much to charge for your product or service: Let your new agent run the Van Westendorp Price Sensitivity Meter for you with 200 synthetic customers and calculate the optimal price for your product before the workshop ends
1:00pm — You're a Marketing Engineer now Your n8n account now has a Focus Group Agent, Positioning Statement Agent and Price Sensitivity Agent ready to add value to your team and save time.
Who this workshop is for
Marketers who want to learn how to become marketing engineers.
What to bring
- A laptop. This is a build session, not a demo. You'll be working in n8n all morning.
- A free n8n account, set up before you arrive. Sign up at n8n.io — it takes two minutes and we'd rather spend the time building than registering. We'll send a reminder with the link the week before
What's included
- Three hours with your instructors Dino Myers-Lamptey and Lee Henshaw and their team
- Three working AI marketing agents installed in your own n8n account, yours to keep and modify
- Tea, coffee, fruit and pastries on arrival
- A room full of marketers all doing the same thing
Learn directly from Dino & Lee
Dino Myers-Lamptey
Marketing Strategist & Agency Founder
Voted Top 10 UK Media Planner last year for the sixth time in a row by Campaign, Dino is the founder of the marketing agency The Barbershop. He is also a Marketing Society Board Member and Fellow and Brixton Finishing School Trustee. Dino judges the BD100 and the IPA's Excellence Diploma in Brands. He is also a Jury President of the London International Awards.
Lee Henshaw
Marketing Entrepreneur & Author
Lee has spent over thirty years working at the intersection of marketing and technology. Today, he runs the customer-loyalty startup Into-it, which transforms advertising into a loyalty channel for retailers. Lee's latest book, The Manual, is an introduction to basic marketing theory for marketing engineers.
Where is it happening?
Event Location & Nearby Stays:
GBP 325.73
