Market Research Analysis Workshop for EXIST Women

Workshop: Market Research Strategy & Tools

Effective market research is not only crucial for successful fundraising but also wields a significant impact on marketing strategies and overall business models.

Investor trust and financial backing hinge on more than just a compelling pitch deck. Your pitch must demonstrate a robust value proposition against competitors and a deep understanding of your market's size and potential.

For startups without established traction, a strong narrative alone won't suffice for investors. Market research, often overlooked, provides the foundation of credibility that investors seek.

Many startups fixate on product development, understandably seeing it as their core. However, investors evaluate countless pitches and favor those backed by thorough market research.

Our upcoming webinar addresses this critical aspect, guiding participants in effective market research techniques. Learn to evaluate market size (TAM, SAM, SOM) and leverage the best tools and data sources.

Who should attend:

• EXIST Women aspiring founders
• Those seeking a better grasp of business fundamentals

Agenda:

1. Understanding Your Business Model

Problem-Solution-Product Explanation: An in-depth discussion on crystallizing the problem your startup addresses, structuring viable solutions, and translating them into a product.

Key Functionalities: Dissecting and refining the most crucial functionalities of your product to enhance USP (Unique Selling Proposition).

Target Market Analysis: Identify and analyze the market you operate within, comprehending its depth and exploring uncharted territories.

2. Competitive Analysis

Identification: Learn how to spot and categorize the most vital competitors in your market.

Tool Utilization: Gain insights into tools and methodologies for effective competitive analysis.

Basic Info Analysis: Navigate through primary information about competitors like founding year, revenue, and employee strength to understand their growth trajectory.

3. Product Research

Understanding Offerings: Dive into the specifics of what your competitors offer and what makes their products stand out.

Comparative Analysis: Select 3-5 top competitors and comprehensively compare their products/features with yours to identify gaps and opportunities.

4. Pricing Strategy

Evaluating Price Points: Understand how your competitors price their offerings and why.

Value Proposition: Ensure that your pricing aligns with the value provided to the customers.

5. Marketing Strategy

Website Analysis: Evaluate competitor websites for UX/UI, content, SEO strategy, and lead conversion techniques.

Social Media Presence: Investigate competitors’ social media strategies, audience engagement, content quality, and frequency.

Integrated Marketing Strategies: Discover how competitors integrate various marketing channels to maximize reach and conversion.

Outcome: Post-workshop, participants will grasp a profound understanding of their own business and competitive environment, refining their edge and uniqueness in the market.

This will encompass gaining insights into:

• Their business model, crucial functionalities, and target market.
• A detailed understanding of competitors' operations, product offerings, pricing, and marketing strategies.
• Crafting and enhancing their own strategies grounded on a solid understanding of the competitive landscape.
  
  The workshop will be conducted by Adam Formanek - Startup Coach of the BHT Startup Hub.

Host or Publisher Beuth Startup Hub, Gründungszentrum der Beuth Hochschule für Technik