Market Mastery: Local SEO & Visibility

Someone in your area searches for exactly what you do, and a competitor shows up first because they figured out local search and you haven't
About this Event

Local Search Bootcamp: Practical Steps to Rank in Your Neighborhood

A hands-on session with Aaron Schroer to demystify local search, optimize your Google Business listing and reviews, and earn map visibility — includes industry trends, networking, Q&A, CE credit and lunch. Oct 22, 11 a.m.–1 p.m., Nashville Entrepreneur Center.

"Market Mastery: Local SEO & Visibility" kicks off with a clear focus on helping local businesses get found by nearby customers who are actively searching. Expect a practical, workshop-style session that balances strategy with hands-on guidance so you leave with concrete actions rather than vague ideas. The emphasis will be on repeatable tactics you can implement immediately to improve where your business appears in local searches.

Aaron Schroer will guide participants through the mechanics of local search ranking and visibility with real-world examples and prioritized checklists. You will learn what aspects of your business listing deserve the most attention, how reputation signals influence rankings, and which small but critical items move you into local map results. The format will highlight diagnostic techniques so you can assess your current position and identify the highest-impact fixes first.

The event also includes an industry trends briefing, a structured networking round robin to connect with other local professionals, and an extended Q&A so you can get specific questions answered. Attendees receive free continuing education credits and a provided lunch, and the session is scheduled for Wednesday, October 22, 11 a.m. to 1 p.m. at the Nashville Entrepreneur Center, 41 Peabody Street, Nashville, TN.