Making the most of Google Analytics

Overview

Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.

Google has announced that the old Universal Analytics platform will cease to report any data from 1st July 2023, forcing users to move to the new GA4, which is completely different and does not share data with Universal Analytics. This workshop is designed to walk you through setting up GA4 and Tag Manager to maximise the information you can gather about your website visitors. From there, you’ll explore all the major reports available to you and learn how these can give you invaluable insights into ways to boost traffic, enquiries and sales from your website.

Designed for beginners upwards, even if you’ve never even seen GA4 or Google Analytics before, the workshop explains all the basics to leave you with a solid understanding of how to use Analytics and what you’re looking at in the reports! Understanding this data is key to identifying what works, what needs fixing and how your digital marketing efforts are performing.

Who Should Attend

This workshop is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users and no prior knowledge of Google Analytics is required. It is suitable whether you have a start-up or established business, even if you don’t yet have a website.

Content

• Setting up Google Tag Manager and GA4 accounts, including installation on your website and event tracking.
• Google Analytics settings to be aware of including conversions, site search and data retention.
• Understand how Google Analytics data is presented, what the metrics mean, and what is important to you.
• How to find information that is relevant to you and how it can be used to improve the effectiveness of your website.
• How to recreate some of the standard reports from Universal Analytics in GA4.
• Learn how to segment traffic sources such as paid adverts, email campaigns, and social media to determine which are most valuable.
• Understand what people are doing when they arrive on your website and use that to improve the effectiveness of your site.

• Case studies of insights from Analytics data that lead to website improvements.

Outcomes

Attending this workshop will provide delegates with:

• The best way to set up and install Google Analytics on their website.
• The knowledge to utilise the most important reports in Google Analytics.
• How to make the transition from Universal Analytics to GA4.
• Ensuring that their account is set up to measure conversions.
• How to get the best from the data available to improve their website.

Delegates will leave with an action plan of prioritised tasks they need to complete when setting up, optimising and utilising Google Analytics.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

Host or Publisher Accelerator