Main Street Block Party

🎸LIVE MUSIC PRESENTED BY SUBARU SANTA MONICA & GERBER KAWASAKI

Enjoy live music all day on the main stage, featuring a powerhouse female tribute to Black Sabbath and a lineup of other incredible performances!

🐶 - Taking place from Ocean Park to Strand, the biggest pet festival in North America returns to Main Street from 12-5PM. Expect an epic day filled with pool parties, dog surfing, foam parties, pup yoga, weiner races, a super-hero photo booth complete with wind machine, and sooo much more! Plus, meet over 100 pet exhibitors showcasing the latest in pet gear, treats, and services! Bring your four-legged friends!

🍻ASHLAND HILL BEER GARDEN - $15

2-7PM in the Ashland Hill Parking Lot

Upgrade your Block Party experience with a $15 Beer Garden pass! Enjoy VIP access featuring drink tastings, exclusive food offerings, a live DJ, kids’ jumper, and more. Tickets are limited and online ticket holders score special giveaways — don’t miss out!

🖍️KID'S CORNER In partnership with

12PM - 5PM

Bring the whole family for an afternoon of fun! Enjoy sports demos, free face painting, arts & crafts, kid-friendly vendors, and a lively musical story time with Books & Cookies. Plenty of activities to keep kids entertained all day long!

🦴VCA HOWLOWEEN COSTUME CONTEST

Contest check-in 4–5 PM, with the costume contest kicking off at 5 PM!Bringing HOWLOWEEN to the Main Street Block Party! This annual tradition invites furry friends and their humans to strut their stuff in costume for a spooktacular contest with prizes, a pet photo booth, and plenty of tail-wagging fun.Located at VCA Santa Monica Main Street Animal Hospital on Main and Hill

🎨POP-UP ART GALLERY

Browse vibrant art under the summer sun at our pop-up gallery, showcasing 50+ visual artists!

All ages are welcome, and admission is free!

Event Sponsors: Office of Sustainability & the Environment, Santa Monica Travel & Tourism, Subaru Santa Monica- an LAcarGUY Dealership, Gerber Kawasaki Wealth and Investment Management.

Host or Publisher Main Street Business Improvement Association