Lunchtime Sessions LDN: Building a Pleasure First Drinks Brand with Botivo

In a category often defined by what is missing, Botivo chose a different path. Kate Emlyn Jones will unpack the brand’s origin, its positioning as a pleasure-first drink rather than a 0% alternative, and how thoughtful events and experiences bring the brand to life in tangible, memorable ways.

How do you build a drinks brand without leaning on the 0% label? Kate Emlyn Jones shares how Botivo was born, how it positioned itself around pleasure rather than absence, and how experiential marketing makes the brand real for its community.

1 - The Origin of Botivo - Learn how Botivo came to life, from early idea to launch, and the key decisions that shaped its identity in a fast-growing drinks category.

2 - Positioning Beyond 0% - Discover how defining Botivo as a pleasure brand, not an alternative, created stronger emotional resonance and clearer differentiation.

3 - Making the Brand Tangible - Explore how events, partnerships, and real-world experiences translate positioning into something people can feel, taste, and remember.

Know what’s Happening Next — before everyone else does.

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Host or Publisher BrainStation