Lunchtime Learning #3 - 5 Secrets of a Remarkable Brand

The Session: Brand isn’t just a concept the big companies need to worry about.

Having a strong brand helps build your business, allows you to charge higher prices and makes it easier to fight off competition. But many companies think building a brand is beyond them – it’s not.

In this session, Aisling will share five secrets with the room, that will allow you to build a remarkable brand for your business.

The Speaker: Aisling Bremner is a Brand Strategist and also the founder of the sustainable outdoor brand Wild & Free.

Aisling has had a 20+ corporate career leading, launching and repositioning global, national and local brands for a large number of brands and organisations including Heinz, Tennent’s, Queen’s University and more recently Dale Farm. Following her corporate career, Aisling established herself as Northern Ireland’s only independent brand strategist and for the past 3 years has helped many local brands and SME’s including Propertynews, BPerfect, Inspired Tax, Voduz, The MCG Property Group, Little Penny Thoughts and many hospitality venues with their brand and positioning strategies.

Together with building her own ecommerce brand, Aisling is an entrepreneur and business strategist first, meaning her brand strategies are grounded in the economics of business and growth, ensuring that alongside the strong foundations of Brand DNA and a compelling positioning strategy, she is focused on putting in places roadmaps and practical steps to support her clients in achieving long term brand and business goals.n Ireland.

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Don't miss out on the other Lunchtime Learning events. We've got 6 weeks of marketing events aimed at the local business community.

All the workshops take place in the Black Box from 12:30 - 1:30pm on 6 consecutive Wednesdays. Come to one or come to them all.

Tickets are free for CQ BID members (we do check, so don't try it on!) and £10 for everyone else.

Lunchtime Learning is brought to you by Destination CQ - the Cathedral Quarter's Business Improvement District, working to improve the area for all its residents.

Host or Publisher Cathedral Quarter BID