Lunchtime Learning #2 - PR Secrets: How to Get Your Business in the News

The Session: Join us as we outline proven strategies to capture media attention, craft compelling stories, and promote your brand effectively.

In this session, you will learn:

· Choosing Your Story & PR Campaign Goals: Define what you want to communicate and set clear objectives.

· Building Your Narrative: Craft engaging stories that resonate with your audience.

· Crafting the Perfect Press Release: Write press releases that grab attention and get published.

· Targeting Media Outlets: Identify and reach out to the right media contacts.

· Building Journalist Relationships: Learn how to develop and maintain valuable media connections.

· Evaluating Campaign Success: Measure your PR efforts and refine them for better results.

The Speaker: Stevie Haughey, founder and Managing Director of Emerald Green Media, is driven by a passion for storytelling and digital innovation. Stevie has guided his company, Emerald Green Media, in assisting clients to enhance their online presence through creative and effective strategies.

With a track record of growing multiple brands from scratch, achieving over one million social media followers, and attracting millions of readers annually, Stevie has developed notable brands like Ireland Before You Die and Meanwhile in Ireland.

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Don't miss out on the other Lunchtime Learning events. We've got 6 weeks of marketing events aimed at the local business community.

All the workshops take place in the Black Box from 12:30 - 1:30pm on 6 consecutive Wednesdays. Come to one or come to them all.

Tickets are free for CQ BID members (we do check, so don't try it on!) and £10 for everyone else.

Lunchtime Learning is brought to you by Destination CQ - the Cathedral Quarter's Business Improvement District, working to improve the area for all its residents.

Host or Publisher Cathedral Quarter BID