Lunch + Learn: Why AI Can't Find You (And How to Fix It)

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Lunch+Learn is our monthly series bringing actionable insight to Plus X Innovation members. This month, we’re also opening the session to external guests so welcome to Plus X Innovation and Lunch+Learn! Read on, join us for the day, and be part of the session.

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AI search is already changing how organisations get discovered, and most teams haven’t caught up yet.

Tools like ChatGPT, Google AI Overviews and Perplexity are now answering your customers’ questions before they ever click a link. The organisations that show up in those answers are shaping perception early, often before someone even visits a website.

This practical, hands-on session will demystify how AI search actually works and what it means for your visibility.

You’ll leave with a clear, actionable framework to make your content more likely to be surfaced, cited and trusted by AI tools, without needing a technical background or a big budget.

Founders, startups, marketing managers, content leads and communications teams who want to:

• Understand how AI search is reshaping discovery
• Know why their organisation isn’t being surfaced
• Learn what actually influences AI-generated answers
• Take practical steps to improve visibility this week

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As always, enjoy a light lunch, connect with peers, and stay for a relaxed discussion after the talk.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Plus X Brighton