Lunch & Learn with Wendy Aguilar: How to Create Engaging Vertical Video

In today’s fast-moving digital landscape, short-form video is one of the most powerful tools

for building trust, increasing visibility, and telling your agency’s story. This interactive

Lunch & Learn will equip PR and communications professionals with the skills and

confidence to create compelling, authentic video content that resonates.

What You’ll Learn

Participants will gain hands-on insights into:

• Creating engaging short-form videos for platforms like Instagram Reels and TikTok

• Developing story-driven content that reflects your agency’s mission

• Filming and editing with limited time and resources

• Increasing reach, credibility, and audience connection through video

Designed for today’s storytellers, this session supports professionals navigating the

evolving demands of digital communication and public engagement.

Wendy Aguilar is a seasoned journalist turned award-winning communicator and public

relations professional. After spending years as a television reporter working in Arizona,

Texas, and California, Wendy left the news industry. Soon after, she found herself serving

as the Media and Communications Specialist for the Sacramento Fire Department, where

she transformed the department’s social media platforms into powerful tools for public

engagement, education, and storytelling.

Under her leadership, Sacramento Fire’s Instagram presence grew from 23,000 to more

than 166,000 followers, and she launched the department’s TikTok account, which now

exceeds 140,000 followers.

Wendy has been recognized by the California Association of Public Information Officials

with the 2023 Communicator of the Year Award and by the Public Relations Society of

America California Capital Chapter with the Rising Influencer of the Year Award.

Know what’s Happening Next — before everyone else does.

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Host or Publisher PRSA California Capital Chapter