Lunch & Learn: Reaching the Tech Buyer in 2021
Schedule
Thu Jun 17 2021 at 11:30 am to 01:00 pm
Location
Maggiano's | Houston, TX
Advertisement
Lunch & Learn: Reaching the Tech Buyer in 2021
Registration link: https://www.eventbrite.com/e/lunch-learn-reaching-the-tech-buyer-in-2021-tickets-147154307495
When:
Begins: June 17, 2021 at 11:30 am
Ends: June 17, 2021 to 1:00 pm
Where:
Maggiano’s Little Italy
2019 Post Oak Blvd, Houston, TX 77056
STOP PLAYING ENGINEER WHACK-A-MOLE WITH YOUR MARKETING INITIATIVES
As we enter a post-COVID-19 world, it won’t mean business as usual for many technical buyers and engineers. The pandemic exposed them to new ways of finding and consuming information and making purchase decisions. So, as industry events and more traditional marketing efforts begin to come back into the fold, there are new opportunities for reaching this audience that won’t go away.
If you want to know more about these new opportunities, join ANA Houston and special guest Wendy Covey, CEO and Co-Founder of TREW Marketing, for some data-backed guidance on where and how to reach this target audience.
WHAT YOU’LL LEARN
- What types of content are most valued and which channels are used most heavily.
- A deep dive on video, podcasts, social media, and email.
- How to educate your leadership about the importance of content and inbound marketing with datapoints.
SPEAKER BIO:
Wendy Covey is CEO and Co-Founder of a successful technical marketing agency, author, podcast host…and she holds a Texas fishing record. Over the last 20 years, Wendy has helped hundreds of technical companies build trust and fill their pipelines through content marketing. Wendy’s book, Content Marketing, Engineered (and her podcast of the same name), helps technical marketers looking to adopt or improve their content marketing programs. She gained national recognition when she was named one of Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Her company, TREW Marketing, is a leading inbound agency serving companies targeting technical audiences.
Advertisement
Where is it happening?
Maggiano's, 2019 Post Oak Blvd., Houston, United StatesEvent Location & Nearby Stays:
