Lunch & Learn: How to Conduct an Effective Communications Audit

In our fast-paced work environments, communication practitioners often lack the time and resources to step back and measure the effectiveness of the work we do as a whole. An audit is an opportunity to take a 360° look at your current communication activities and invite perspectives from a wide array of internal and external stakeholders. By conducting an audit, you should expect to uncover what works and what doesn’t work, perception gaps, red flags and what really matters to your key audiences. Your audit results will help you create a roadmap for strategy, innovation, continuous improvement and organizational success.You will leave this program with a clear understanding of why communication audits are important, a foundation for a business case, what to expect from an audit, and how to use the results once the audit is complete.

Meet the Speakers:

Lynn Zimmerman, ABC, SCMP®, is CEO of Swing Communication, where she works with leaders to strategically communicate change to their employees. She has more than 25 years of experience in internal and change communication and has been an independent consultant since 2018. She has been a part of more than 40 acquisitions, multiple capital projects such as Workday and SAP implementations for large global corporations and other large-scale business transformation projects. She has worked for Sprint, ConocoPhillips and IHS in strategic communication roles and her client list includes fast-growing companies such as Hensel Phelps, Domtar and Papa Johns. Lynn is an award-winning strategic communicator who is an active member of IABC and currently serves on the IABC Colorado board. She is a past president of KC/IABC and a past chair of the IABC Southern Region. Lynn earned her Strategic Communication Management Professional® certification from the Global Communication Certification Council in June 2024. She has a bachelor’s degree in journalism with an emphasis in business communication from the University of Kansas. Lynn is based in Fort Collins, Colorado.

Mandy Peters, CMP is the Internal Marketing Communications Manager for Hensel Phelps, one of the country’s largest employee-owned general contractors. She has over 20 years of experience delivering global marketing and communications strategies to generate connections, increase engagement and expand brand awareness. Mandy leverages an inclusive and collaborative approach to change management and driving internal communications results. Prior to joining Hensel Phelps, Mandy worked in a variety of industries including technology, travel and adventure sports.

Lynn Zimmerman

Mandy Peters

Host or Publisher IABC Colorado