Loving Assertiveness for Founders

Schedule

Wed Sep 16 2026 at 12:00 pm to 01:00 pm

UTC-04:00
Location

Merrick School of Business room BC-104 | Baltimore, MD

Advertisement
A practical session helping founders navigate difficult conversations while preserving relationships
About this Event

Event Description
Every founder eventually faces the conversation they would rather not have — whether with a co-founder who is not pulling their weight, an investor pushing a direction they do not believe in, a first hire who has to be let go, or a customer who needs to hear “no.”

Most people handle these conversations in one of two ways: they go quiet and become resentful, or they become overly blunt and risk burning the bridge. Loving Assertiveness offers a third approach — a practical method for telling someone the truth while preserving the relationship and goodwill.

Drawing from thirty-five years of advising leaders across more than fifty countries, Mr. Khan’s session will be hands-on rather than theoretical. Students will be encouraged to bring a real conversation they may be dreading and work through it during the session, gaining greater confidence in how to approach difficult conversations effectively.

About the Presenter
Omar Khan is the Founder and Principal of 3S Catalyst Consulting and the creator of the Loving Assertiveness methodology.

Over the past thirty-five years, he has advised leaders and organizations in more than fifty countries on transformation, negotiation, and the human mechanics of getting difficult things done together.

He is the author of six books, including Loving Assertiveness, Timeless Leadership, and Liberating Passion. He is also a YPO All-Star Speaker and was named by Consulting Magazine as one of the top twenty-five consultants globally.

Mr. Khan read Philosophy, Politics and Economics (PPE) at Oxford and currently lives in Baltimore.

The Center for Entrepreneurship and Innovation (CEI)
About the Workshops
The CEI hosts programming throughout the year aimed at fostering entrepreneurial learning and growth. Our weekly thinkUBator Workshop series is designed to equip CEI member companies with the knowledge, tools, and resources they need—whether it’s securing seed capital, finding strategic partners, building a team, or navigating marketing best practices—to turn their innovative ideas into successful ventures as swiftly as possible.

About the Center
The University of Baltimore’s Center for Entrepreneurship & Innovation (CEI) provides direct support and guidance to UB students and alumni who are seeking to start or grow a business. Through a blend of support services, educational programs, research initiatives, and connections to the business community, the CEI empowers entrepreneurs at every stage of their journey. To learn more about how we can help you launch or scale your venture, visit us at www.ubalt.edu/cei.

Hybrid Event Location

Center for Entrepreneurship & Innovation (CEI), BC 104, Merrick School of Business, University of Baltimore

In-person and virtual participation options available. We encourage in-person attendance.

Join Zoom Meeting

https://ubalt.zoom.us/j/98901901412
Meeting ID: 989 0190 1412

Advertisement

Where is it happening?

Merrick School of Business room BC-104, 11 W. Mt. Royal Ave, Baltimore, United States

Event Location & Nearby Stays:

Tickets

USD 0.00

Know what’s Happening Next — before everyone else does.
The Center for Entrepreneurship and Innovation
Host or PublisherThe Center for Entrepreneurship and Innovation

Ask AI if this event suits you