Love the Game. Love the Story.

This Valentine’s season, we’re talking about love, love for stories, love for connection, and love for soccer. But this session is about much more than sports. It’s about the future of media, and how the barriers have been removed so anyone, from a passionate fan to a smart brand, can become a storyteller.

Join us at Social Media Breakfast with international business strategist and tech entrepreneur Jan-Luc Blakborn to discover how crowdsourced storytelling is reshaping how content is created, shared, and consumed. You’ll hear how one local soccer story is being used to showcase the power of the crowd, and how media outlets, brands, and organizations can use the same techniques to harness community, customer, and fan stories.

Whether you’re building a brand, marketing a mission, or managing a media presence, you’ll want to see how platforms like YourStoryz are unlocking the power of authentic, community-driven content.

• How short-form video can transform your storytelling strategy
• The rise of crowd journalism and why it matters for your brand
• A behind-the-scenes look at YourStoryz, a platform that empowers communities to create content together
• Real-world examples, from global soccer fans to grassroots movements
• How your business or organization can use decentralized content to engage and grow

Registration on Eventbrite is required to attend in person. Save your seat now!

Jan-Luc Blakborn, CEO and Founder, YourStoryz / T.E.A.M. Houston

Jan-Luc Blakborn is a Dutch-born international business consultant with 30 years of experience spanning technology, retail, and online media. In the early 2010s, he founded an online video startup, and today he continues blending innovation with storytelling. Fluent in four languages and having worked across North America, Europe, and Latin America, Jan-Luc is now rooted in Houston, where he co-leads T.E.A.M. Houston, a bridge for European companies entering the U.S. market.

His latest project, , is a mobile-first video platform that empowers everyday users and brands alike to become dynamic storytellers. It combines community, content, and creativity in one tool.

📅 Date & Time: Friday, February 13, 2025, 8:30 AM – 10:30 AM (9:00 AM online)

📍 Location: The Ion, 4201 Main Street, Houston, TX 77002

🚗 Parking: Red Lot- Enter 4203 Fannin Street for direct access. Complimentary up to 3 hours. Ion District Parking Garage- Enter 4111 Fannin Street. Complimentary up to 2 hours.

🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee.

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A special thank you to our ongoing sponsors: YourStoryz partner of T.E.A.M. Houston, Impact HUB Houston, The Ion, SESH Coworking, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.

SMBHOU NEEDS YOU

The Social Media Breakfast of Houston connects a community of over 1,400 PR, Marketing, and Small Business professionals who meet monthly to learn, connect, and collaborate. We’re looking for breakfast sponsors to help fuel the conversation for just $100 per month. Want to be an exclusive sponsor in your category? 📧 [email protected]

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