LOOK

The LOOK and beautyVISION 2026 trade fair, held at the MTP Group in Poznań, Poland, has solidified its reputation as a premier event for hairdressing and beauty professionals, attracting approximately 17,000 attendees, including industry representatives from both domestic and international markets. This edition marked a significant milestone with participation from around 250 exhibitors, showcasing the latest trends and innovations in the beauty and hair care sectors. The event spanned a large exhibition area, featuring three dedicated stages: the Hair & Beauty Stage, the Barber's Stage, and the Speakers' Corner Stage, where attendees could engage with live demonstrations, educational sessions, and discussions led by experts in the field.
A highlight of the trade fair was the MTP Group Gold Medal Awards Gala, which celebrated the achievements of exceptional brands and products in the industry. The event also included exciting competitions such as the Polish Wet Shaving Championships and the Gold Medal Competition, showcasing the talents of hairstylists and beauty professionals. Notable speakers, including Dorota Cendlak, a well-regarded cosmetologist and brand manager from MedMelano, delivered insightful presentations that focused on innovative skincare solutions and the future of aesthetic treatments. The LOOK and beautyVISION trade fair continues to be a vital hub for networking, education, and inspiration, with plans already underway for future editions, ensuring the event remains at the forefront of the beauty and hairdressing landscape.