Local Author Event: Steve Weil, Author of Rockmount Legends

Please join us for a special celebration and book talk ......
Everything has a story. This book captures many of the moments that have shaped Rockmount over the past 80 years. We’re a small, family-run company on Wazee Street in LoDo, yet our reach has extended around the world.
This labor of love follows my first book, Western Shirts, exploring the design, people, and companies that defined the genre.
Rockmount Legends traces three generations of storytelling—from my grandfather to my father to my own journey. It begins with Elvis Presley and grows into a collection of more than 200 stories, including icons like Eric Clapton, Bruce Springsteen, Robert Plant, and David Bowie—among many others.
Rockmount has also appeared in hundreds of films and partnered with leading museums, including the Smithsonian Institution, Autry Museum of the American West, Denver Art Museum, Buffalo Bill Center of the West, and the National Cowboy & Western Heritage Museum.
We’ve collaborated with hundreds of brands—like Stranahan's, Coors, and Dodge—as well as many of the major rodeos.
This book is a celebration of the American dream.

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Host or Publisher Denver Book Society