LinkedIn Mastery: From Zero to Hero in One Day, Ignite Your Online Presence

Transform your LinkedIn® profile from a digital CV into a powerful business tool in just one day. Join this intensive workshop to learn proven strategies for leveraging LinkedIn® to grow your network, attract clients, and establish yourself as an industry leader.

This interactive in-person workshop will guide you through optimizing your LinkedIn® presence and developing a content strategy that drives business results.

Content

• How to create an "All-Star" LinkedIn® profile that stands out

• Techniques for expanding your network and engaging with your audience

• Strategies for creating compelling content that showcases your expertise

• Best practices for using LinkedIn® features to boost visibility and generate leads

This course is eligible for 50% SkillsBoost Funding

If you're a business owner in Herefordshire or Worcestershire, the SkillsBoost funding programme may offer you 50% cash back.

Funding is available until March 31, 2026, but it’s allocated on a first-come, first-served basis. Acting quickly ensures you don’t miss out on this valuable support. Contact me now for all the details.

Who should attend?

Business owners and leaders who want to harness the full potential of LinkedIn® to grow their professional presence and drive business success.

Practical takeaways

• A fully optimized LinkedIn® profile

• Actionable strategies for growing your network and engaging with prospects

• Techniques for measuring and improving your LinkedIn® performance

Value for the business

• Increased visibility and brand awareness on LinkedIn®

• A pipeline of potential leads and business opportunities

• Enhanced professional credibility and thought leadership status

• Improved understanding of LinkedIn® analytics and ROI

Format

6-hour in-person workshop (10 AM - 4 PM) with hands-on exercises, group discussions, and personalized feedback.

Preparation for attendees

Bring a laptop or tablet and have access to your LinkedIn® account. Come prepared with your business goals and target audience information.

Post workshop

Receive a printed workbook with additional resources and templates.

Optional access to a private group for ongoing support and implementation guidance at an additional cost.

Workshop Facilitator

Esther Partridge-Warner is a recognised author and expert in helping business owners maximize their online presence. With years of experience and a passion for demystifying social media, Esther delivers high-energy, interactive workshops that provide practical, actionable strategies for LinkedIn® success.

Info:
- Key elements of an "All-Star" profile
- Crafting a compelling headline and summary
- Importance of a professional photo

Info: - Strategies for expanding your connections
- Personalised connection requests
- Engaging with industry leaders and peers

Info: - Types of content that resonate on LinkedIn
- Developing a content strategy that aligns with your goals
- Best practices for using visuals and videos

Info: - Overview of LinkedIn tools (polls, articles, etc.)
- How to use analytics to track engagement
- Adjusting your strategy based on insights

Info: - Positioning yourself as an industry expert
- Techniques for engaging with your audience
- Joining and participating in relevant groups

Info: Creating a content calendar
- Setting SMART goals for LinkedIn activities
- Personalised action planning

Host or Publisher Online Media Works