LinkedIn for Personal Branding: How to Stand Out in a Crowded Market

In today's technology-driven age, your LinkedIn presence holds immense power as the primary digital impression you make on potential clients, hiring managers, partners, and colleagues. LinkedIn offers the opportunity to craft a powerful profile, foster meaningful engagement within your network, and harness the potential of an amazing content platform to enhance your visibility and credibility. Discover how to navigate the impact of artificial intelligence while staying true to your personal authenticity.
LEARNING OBJECTIVES
Join author Sandra Long in this enlightening presentation as she guides you through the art of leveraging LinkedIn authentically to elevate your personal brand and forge a path to success in your career or business.

Learn and be inspired to:
• Elevate your brand presence and strategic network.
• Position yourself for referrals and new career and business opportunities.
• Demonstrate your expertise and authenticity using LinkedIn’s newest profile and content sharing
capabilities.

About the Speaker

Sandra Long is a leading global independent LinkedIn consultant, instructor, and speaker. She is the author of the international best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Sandra was the first speaker to share her ideas about LinkedIn on the TEDx stage in 2019. Sandra is also the President of Post Road Consulting LLC. The company’s clients include sales teams, companies, executives, HR teams, universities, and associations. She applies learnings from earlier experiences. She enjoys being in her second career and forging her newer path. Sandra is widely known as a B2B sales leader who carried a bag and successfully lead sales teams. Sandra is active in the speaking industry. She is a professional member of the National Speakers Association; a certified virtual presenter via E-Speakers; and a board member for the NSA New England chapter. When not speaking about LinkedIn, she enjoys long walks during all four seasons, new recipes, skiing, anything related to outdoors and water, and any family time. Learn more about this event.

Date and Time:
November 4, 2024
6:00-7:30 PM ET

Location:
Lab Central, 700 Main Street, Lobby, Cambridge, MA 02139

Cost:
Members: $15; Non-Members: $25 -light dinner included

Host or Publisher WEST (Women in the Enterprise of Science and Technology)