LinkedIn For Business Success

Profile, Content & Connections

LinkedIn has transformed beyond a digital CV platform to become the go-to social media hub for professionals and businesses. From baby photos and health updates to client success stories and industry insights, LinkedIn's evolution has been nothing short of remarkable.

Usage increased by 5% between 2022 and 2023, and it’s set to grow further as businesses continue to harness the platform for brand-building and networking.

Gone are the days when LinkedIn was “stuffy” and solely career-focused. Today, it’s a place where businesses can communicate authentically, with a softer, more engaging tone.

Experiences, stories, and people are now at the forefront, which means LinkedIn is no longer just about selling products but building meaningful relationships. So, how can you and your business get the most out of this evolving platform?

Join us for a hands-on, in-person workshop where we dive deep into using LinkedIn for business success. Whether you’re an entrepreneur, business owner, or part of a marketing team, this workshop will give you the tools to build a meaningful LinkedIn presence that attracts engagement and opportunities.

What You'll Learn

By the end of this workshop, you will have a fully optimised LinkedIn profile that authentically represents your brand and expertise. You’ll develop a content strategy tailored to your business goals, ensuring you know exactly what to post and when to maximise engagement.

You'll gain a clear understanding of how to connect meaningfully with your audience through comments, connections, and video content, making sure you stay visible and relevant.

Most importantly, you’ll leave with the confidence to use LinkedIn as a powerful tool for business growth—not just as a platform for job searching.

During this workshop, we will cover:

1. Writing an Impactful LinkedIn Profile

Your LinkedIn profile is your digital business card—and it needs to stand out. We’ll teach you how to:

• Optimize your profile photo, banner, and headline.
• Create an ‘About’ section that isn’t just your CV but a dynamic introduction to your business and expertise.
• Use keywords strategically to be found by the right people.
  

It’s not just about numbers; it’s about making the right connections. In this session, we’ll show you:

• How to connect with professionals, influencers, and clients that matter to your business.
• The difference between following and connecting—and when to use each.
• How to engage with your network authentically to build lasting relationships.
  

What do you post on LinkedIn? We’ll break down:

• Content Pillars: The 4-5 key topics that should guide all your content.
• How to engage through storytelling, client experiences, and industry insights.
• The types of content that work best on LinkedIn—from articles and updates to videos.
• Posting with a softer tone: Why it’s great LinkedIn isn’t “stuffy” anymore and how you can use that to your advantage.
  

If you’re managing a business or brand page, we’ll cover:

• How to optimize your company page for visibility.
• Strategies for sharing thought leadership, company culture, and client success stories.
• Encouraging employees and customers to engage with your business page.
  

Posting is only half the job. Engaging with your audience is what builds relationships. You’ll learn:

• How to respond to comments to keep the conversation going.
• The importance of liking and replying to comments to grow visibility.
  

Video has become a powerful tool on LinkedIn. We’ll show you:

• Why video content increases engagement and reach.
• Practical steps to create short, authentic videos that showcase you or your business.

Who Should Attend?

This workshop is designed for business professionals, entrepreneurs, and anyone responsible for marketing or networking on LinkedIn. Whether you’re new to LinkedIn or looking to refine your strategy, you’ll walk away with practical tools you can implement immediately.

What to bring
Bring your fully charged laptop and mobile phone and be prepared to get hands-on with LinkedIn.

Access to your LinkedIn account and any company pages.

Travel to the venue

There is free car parking at the venue and Metro bus number 10K or 10M goes past the Innovation Factory. The address of the venue is:
Innovation Factory,
385 Springfield Road,
Forthriver Business Park,
Belfast BT12 7DG

Refreshments

Water will be on the tables and tea, coffee and scones will be served halfway through the workshop to keep you going!

The Trainer

Kerry Hall from Summit Consulting is your trainer. Since 2017, she's been helping businesses boost their online presence with everything from social media and content creation to Facebook Ads and email marketing. She’s a member of the Chartered Institute of Marketing MCIM, with over 20 years of marketing experience, across a range of industries.

Host or Publisher Kerry Hall