LinkedIn Branding & Founder-Led Sales
Schedule
Tue Nov 18 2025 at 12:00 pm to 02:00 pm
UTC-05:00Location
DMZ Sandbox | Toronto, ON
About this Event
Your LinkedIn profile is more than a digital résumé. It’s your personal brand, your sales channel, and your connection to new opportunities.
In this workshop, you’ll learn how to use LinkedIn strategically to grow your visibility, connect with the right people, and turn your content into meaningful opportunities.
Whether you’re a founder, professional, or job seeker, this session will show you how to build an authentic brand and use founder-led sales strategies that drive real results.
🌟 What You’ll Learn
- Build your personal brand on LinkedIn: define your content pillars, write authentic posts, and boost your visibility to attract opportunities.
- Apply founder-led sales strategies: identify your Ideal Customer Profile (ICP), craft personalized outreach, and use content to nurture leads.
- Outbound communication: connect with prospects through genuine, value-based messaging and compelling hooks.
- Engage and grow your community: comment, share, and build long-term visibility through authentic connections.
- Leverage tools and analytics: use LinkedIn Sales Navigator, ChatGPT, and analytics to optimize your strategy and measure impact.
🎯 Learning Outcomes
By the end of the workshop, participants will be able to:
- Build a strong LinkedIn presence by defining brand pillars, writing authentic content, and using visibility to attract opportunities.
- Apply founder-led sales strategies by defining their ICP, crafting personalized outreach, and using content to nurture leads.
- Master outbound techniques by connecting with prospects through personalized, value-driven messaging and powerful hooks.
About DMZ Masterclass
Whether you're taking the first step into entrepreneurship or looking to sharpen your skills, the DMZ Masterclass is tailored to provide you with actionable insights and practical knowledge.
For more information and to register and stay informed on more workshops, visit DMZ Masterclass. Space is limited, so secure your spot today!
About the Speaker
Miriam Mourad is a remote work strategist and LinkedIn branding expert dedicated to helping professionals and founders connect authentically and build meaningful careers.
After starting her career at Oyster HR, Miriam transitioned into freelance consulting and has since supported 30+ founders, consultants, and remote professionals in transforming their LinkedIn presence to attract investment, partnerships, and new opportunities. She has also helped a unicorn founder grow their social media presence by 145%, and developed branding and content strategies for companies across the UK, Europe, and the Middle East.
In 2023, she founded Rolling Remotely, a consultancy that empowers individuals and organizations to thrive in the remote work era through personalized branding, community building, and learning design.
Her mission is simple: to help people build careers they love without compromising their well-being.
Agenda
🕑: 12:00 PM - 12:30 PM
Networking
Info: Arrive early to sign in and expand your network, as we have a 30-minute networking session from 12:00 PM to 12:30 PM. This is a fantastic opportunity to connect with like-minded individuals. Please have your Eventbrite QR code ready for a seamless sign-in experience.
🕑: 12:30 PM - 02:00 PM
Masterclass Workshop
Where is it happening?
DMZ Sandbox, 341 Yonge Street, Toronto, CanadaEvent Location & Nearby Stays:
CAD 0.00
