Life's A Beach

Life's a Beach at Castle Quarter
Bringing the Seaside to the City This August
Get ready for a summer of sand, fun and family adventures as Life's a Beach arrives here at Castle Quarter!
Throughout August, you can visit our indoor beach zone and enjoy a taste of the seaside right in the heart of Norwich. Build sandcastles, relax in deckchairs, snap memorable photos and take part in exciting activities designed for the whole family.
What's On?
Indoor Beach Experience
Enjoy our giant sand play area, complete with buckets and spades, beach huts, palm trees and plenty of space for little ones to get creative.
Buried Treasure
Keep your eyes peeled for hidden treasure in the sand. Discover exclusive offers and prizes from Castle Quarter retailers and restaurants.
Photo Opportunities
Strike a pose in our oversized deckchair or capture the perfect family photo amongst our beach-themed displays.
Seaside Explorer Trail
Pick up a trail sheet and hunt for hidden sea creatures around Castle Quarter. Find them all and enter our prize draw for the chance to win £100 to spend at Castle Quarter.
Beach-Themed Colouring Activities
Take a break from shopping and enjoy free colouring activities, perfect for keeping young explorers entertained.
Win Summer Prizes
Scan the QR code in our beach zone and enter our prize draw for the chance to win £100 to spend in your favourite Castle Quarter destination.
Don't forget to share your sandcastle creations on social media using #CQLifesABeach and tag Castle Quarter for the chance to win a £50 to spend at Castle Quarter!
Event Information
When: Every day throughout August
Time: 10am – 4pm
Where: Castle Quarter, Norwich
Make a Day of It
Whether you're building sandcastles, discovering hidden treasure or enjoying a family day out, Life's a Beach is the perfect way to make summer memories at Castle Quarter.
Entry is free and everyone is welcome.