Leveraging Tech in Property Marketing: Find Your Perfect Client

A relaxed round table for property brands: practical marketing & tech ideas to reach and win more of the right customers.
About this Event

Most property marketing still asks people to imagine. A floor plan, a handful of photos, maybe a video walkthrough if you're lucky, and then it's over to the customer to picture the rest themselves. That's a lot to ask of someone making one of the biggest decisions of their life.

This is a relaxed round table, not a lecture, bringing together two people who spend their working lives closing that gap in different ways - an hour and a half to pick their brains, question their thinking, and steal whatever's useful, free of charge.

Because the truth is, most property brands are still marketing the way they did five years ago, while the people they're trying to reach have moved on. If your marketing looks and sounds like everyone else's, you're leaving the decision down to chance rather than giving your customer a reason to say yes.

Dean runs That Space, building browser-based 3D environments that let people move through a property rather than just look at pictures of it - no app to download, just a link. A floor plan tells you the dimensions of a room, but not how it feels to stand in it, and for buyers deciding from a screen, sometimes from another country entirely, that difference changes what they're willing to commit to.

Claire is a marketing strategist specialising in customer psychology, helping property brands work out whether their digital marketing is actually speaking to the person they want it to reach. Do you know exactly who you're talking to? Do you know where they are? Are you sure your brand is saying what you think it's saying? She'll be bringing the same questions she asks her own clients, and putting them to the room.

We're also working on getting a third person along to cover videography and photography in marketing, so watch this space.

We'll bring a few starting prompts, then open up the conversation. This is your chance to ask the questions you don't usually get time for - and leave with a clearer sense of what's worth your time and budget.

Agenda

🕑: 12:00 PM - 01:30 PM
Leveraging Tech in Property Marketing: Find Your Perfect Client

Info: A relaxed round table - bring your questions about property marketing and technology. Find out how leveraging tech like 3D interactive platforms, AI, and advances in digital marketing can help you convert more customers.

🕑: 01:30 PM - 02:30 PM
Networking

Info: Following the session, join us for informal networking - a chance to speak to others in your field, and chat to Claire and Dean over some drinks and nibbles.