LEVEL UP: Salon Edition

LEVEL UP: Salon Edition is an education-forward experience designed for salon + spa owners and decision-makers who want to operate smarter, scale sustainably + stay relevant in a rapidly evolving industry.

This isn’t theory – this is how PENZONE scaled, sustained + led, over decades, without losing our culture or creativity.

We’re opening the doors and sharing what actually works.

Join us + leave ready to revolutionize how you lead, operate + grow.

THE EXPERIENCE

This isn’t a conference – it's a working session focused on peer-to-peer engagement!

You’ll be in a room with owners, operators + decision-makers who understand the pressure, responsibility + opportunity of leadership in our industry.

Tickets and ticket bundles include our experience September 20-21. The optional tour add on will take place on September 22 and must be purchased separately to join us for a private behind-the-scenes tour of our award-winning salons + spas!

WHAT YOU’LL LEARN

• Rebranding

• Recruiting + Social Media

• Communications

• Goals + Coaching

• + more

Led by the PENZONE Innovation Team, with expert insights from:

• Debbie Penzone | PENZONE Salons + Spas President + CEO
• Erin Kiliany | PENZONE Salons + Spas Chief Strategy Officer
• Jena Huffman | PENZONE Salons + Spas Chief Brand Officer
• Jen LeBlanc | 124.go Salon + Spa Business Coach
• John Palmieri | 124.go Founding Partner + Director of Business + Leadership Development at Salon 124 Group
• Stef Fox | Talent Match Salon + Spa Leadership Coach

WHY PENZONE

• 58 years in business
• Nationally awarded salon + spa brand | North American Hairstyling Awards + Salon Today Salon of the Year + Best Hair Salon by Esthetica Design
• Proven growth across multiple locations
• Still evolving, innovating + leading

We didn’t just build a brand – we built systems, leaders + longevity.

Know what’s Happening Next — before everyone else does.

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Host or Publisher BASE ONE