Let's Talk Data: The Consumer Insights Series - San Francisco

AGENDA:

Abandoning Vanity Metrics for Social Media Measurements with Real Business Value

Campaign performance doesn’t always have to be about showcasing the largest numbers. In this session, Brian Mossop, Senior Vice President and Director of Strategic Intelligence at Methods+Mastery, will show you three concrete ways to ditch vanity metrics in favor of more reliable, informative, and impactful measurements that will help drive strategic value to your organization. This session will also provide methods to understand the impact of business metrics relative to your brand's individual past performance to provide context on how you're performing month over month.

Brian Mossop, SVP, Director of Strategic Intelligence, Methods+Mastery

Accelerate your Social Benchmarking and Competitive Intelligence

Learn how NetBase Quid and Rival IQ have joined forces to deepen earned social media analytics and competitive intelligence across all owned and earned channels. Topics covered include:

• Rival IQ’s solution for competitive benchmarking, analytics, and automated insight generation
• How Rival IQ works in tandem with NetBase Quid to expand competitive analysis across all owned and earned channels
• Use cases, customer stories, and a live product demo

Seth Bridges, Founder and Head of Product Marketing, Rival IQ

Predicting Emerging Consumer and Market Trends

The market keeps accelerating, and identifying shifting consumer behaviors, emerging trends, and evolving market dynamics is critical for the success of your business. Learn how to identify "outlier” conversation that are significantly different from the rest of the social conversation, enabling you to quickly and easily identify emerging consumer and market trends, unlocking new opportunities for your business.

Our expert NetBase Quid speaker will share the latest innovations in continuous intelligence that:

• Contextualize consumer and market conversations

• Effortlessly discover emerging trends and unmet needs

• Identify conversation outliers indicative of shifts in consumer behavior and market dynamics

Mike Baglietto, Global Head of Market Insights, NetBase Quid

WHY ATTEND?

• Bring new ideas and fresh strategies back to your team to enhance your 2022 marketing programs. This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase Quid executive team and each other to share best practices, use cases, and more.
• Learn about cutting edge technology and how brands are staying on top with CX analytics
• Understand how social measurement strategies deliver more effective marketing programs and higher ROI
• Learn practical social strategies from thought leaders you can implement today
• Hear problem solving strategies that unlock new insights for your brand or category
• Opportunity for 1:1 face time with industry experts and members of the senior leadership team at NetBase Quid
• Further your career and personal brand from analyst to strategist development and beyond

SEE WHY CUSTOMERS LOVE NETBASE QUID

HOW NETBASE QUID SUPPORTS COMPANIES LIKE DISNEY WITH SOCIAL MEDIA ANALYTICS

HOW THE BOSTON CONSULTING GROUP RUNS A COMPANY ANALYSIS TO DISCOVER INDUSTRY TRENDS

HOW GOPUFF AND 113 INDUSTRIES TEAM TOGETHER TO LEVERAGE MEDIA INTELLIGENCE TO UNDERSTAND CONSUMERS

HOW VIACOMCBS (NOW PARAMOUNT) USES SOCIAL AND MEDIA ANALYTICS TO DIVE INTO THE INFLUENCER ECOSYSTEM

NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market.

The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficiently.

NetBase Quid is a trusted partner of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines, YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG and The New York Times.

Host or Publisher NetBase Quid Events