Legendary Coffee Exchange 2026

Dive into WOC San Diego with the Legendary Coffee Exchange! Throw a bag of coffee into the pool and draw someone else’s coffee out. Take that coffee home to brew it up however you’d like and then connect with that roaster to discuss! What’s more legendary than exchanging coffee and making friends across the country?

To make it even more legendary, we’ve got a great prize from Fellow for this year’s exchange! One lucky participant will be randomly selected to win a Fellow Espresso Series 1.

• Participation is free and open to any roaster attending WOC San Diego – April 10-12, 2026.
• To join the Exchange, simply bring a bag of coffee and two (2) business cards to the show!
• Coffee Drop-Off: Bring your bag of coffee (preferably 8-16oz) to the Cafe Imports Booth (3140) anytime on Friday, Apr 10th, or Saturday, Apr 11th.
• We’ll tag one business card to your bag and swap your coffee on the spot! The second business card will go in the drawing.
• Don’t fret! If you don’t have business cards, we’ll have blank cards available for you to fill out
• Sunday, April 12, 10:00 am: We’ll hop on Instagram live to draw the winner! If you’re our lucky roaster, we’ll be reaching out right away to congratulate you and get everything we need to get you your Espresso Series 1.
• After you enjoy WOC, travel home safely, enjoy your new coffee, and reach out to the roaster whose coffee you received to connect to let them know what you think!

Info: Bring your bag of coffee to the Cafe Imports booth (#3140) anytime during the show Friday or Saturday, and we'll swap your bag right away!

Info: Bring your bag of coffee to the Cafe Imports booth (#3140) anytime during the show Friday or Saturday, and we'll swap your bag right away!

Info: Join us on our Instagram live as we draw the winner! We'll reach out to the winner right away to get everything we need to get them their Fellow Espresso Series 1.

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