Lee Kum Kee: The House of Noodles – Immersive Pop-Up Experience
Schedule
Sat, 13 Dec, 2025 at 12:00 am to Sun, 14 Dec, 2025 at 12:00 pm
UTC+00:00Location
Outernet London | London, EN
Lee Kum Kee is launching its new noodle range with a free two-day pop-up at Outernet London. Visitors can explore interactive noodle-themed installations, including a custom “Noodley Couch,” a floor-to-ceiling hanging noodle tunnel, and a claw machine offering limited-edition prizes. Guests can also enjoy freshly cooked noodles paired with Lee Kum Kee sauces.
This family-friendly experience combines food, art, play, and digital visuals to showcase the brand’s new Plain Noodle range, featuring Egg, Ramen, Knife-Cut and 4-Flavour varieties.
Dates & Times:
• Saturday 13 December 2025: 11:00–17:00
• Sunday 14 December 2025: 11:00–19:00
Location:
Outernet London, Charing Cross Road, London WC2H 8LH
(Next to Tottenham Court Road Station)
Admission:
Free entry. No booking required.
What to Expect:
• Noodle-themed installations and photo moments
• Claw machine with noodle-themed prizes
• Large-scale digital visuals
• Freshly cooked noodle tasters paired with Lee Kum Kee sauces
About the Product Launch:
The event marks the UK debut of Lee Kum Kee’s Plain Noodle range, designed for quick cooking and authentic texture. Varieties include Egg, Ramen, Knife-Cut and 4-Flavour Noodles, plus new Noodle Kits featuring satay, dan dan, mala and shallot oil sauces.
Where is it happening?
Outernet London, Charing Cross Rd, London WC2H 8LH, United Kingdom, LondonUSD 0.00
