Lectures on Tap -"Athletes & PR:Navigating Media in the Age of Going Viral"

📍 Location: Exact address given in confirmation email

🧠 Lecture: "Athletes & PR: Navigating Media in the Age of Going Viral"

🎤 Speaker: Professor Gina Antoniello

For years, athletes were coached to play it safe in front of the cameras—stick to the script, avoid controversy, protect the brand. That approach no longer works in a world where every mic is hot, every clip can be shared in seconds, and every moment has the potential to go viral.

In this timely talk, Professor Gina Antoniello explores how the sports media landscape has been transformed by social media, podcasts, citizen-journalists, and algorithm-driven clip culture. She’ll unpack why authenticity often beats polish, how narratives are shaped in real time, and what really happens behind the scenes when things go wrong on camera.

Drawing on years of experience working with athletes, executives, and celebrities across major sports leagues, Professor Antoniello will pull back the curtain on crisis communications, athlete advocacy, and the new rules of reputation management in sports.

Get a drink, connect, and learn at Lectures on Tap! 🙌

Agenda

6:30 PM – Doors open: find a seat (open seating!), order food & drinks, and expect a bar line—arriving early is key.

6:55 PM – Host introduction

7:00 PM – Lecture begins

7:45 PM – Audience Q&A

8:00 PM – Have 1:1 time with the speaker, mingle with fellow guests, and order another round

8:30 PM – Wrap up.

Know what’s Happening Next — before everyone else does.

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