LEARN AT LAUNCH | Using AI Without Losing Your Voice

Learn to use AI as a practical marketing partner with IU Kelley School's Carolyn Goerner. Elevate your prompts & keep your true voice.
About this Event

Are you ready to use AI as a marketing partner without losing the unique voice that builds trust with your audience?

Many entrepreneurs and professionals struggle with generative AI because the results can feel robotic, overly polished, or completely off-brand. Led by Carolyn Goerner, Clinical Professor at Indiana University’s Kelley School of Business, this interactive session cuts through the hype to give you a practical framework for everyday marketing. With over 30 years of experience in executive education, Carolyn specializes in helping professionals communicate with clarity, build influence, and master emerging tools.

You will walk away from this session knowing exactly how to integrate AI into your workflow while maintaining total creative control, complete credibility, and your authentic brand personality.

Key Takeaways:

• Strategic Integration: Identify precisely where AI can support and speed up your marketing process without taking over.
• The Perfect Prompt: Master a repeatable formula to write stronger AI prompts by clearly defining role, context, goals, inputs, constraints, and your desired output.
• Voice Preservation: Learn practical techniques to sharpen your marketing messages and avoid the generic, "one-size-fits-all" copy that AI often generates.

Bring your current marketing challenges and get ready to build immediately usable prompts and strategies to level up your brand.

Agenda

🕑: 08:30 AM - 09:00 AM
Registration + Coffee / Continental Breakfast + Networking
🕑: 09:00 AM - 10:00 AM
Presentation by Carolyn Goerner
🕑: 10:00 AM
Networking + Wrap-up