League of American Bicyclists - Bike Advocacy Workshop

The League of American Bicyclists’ mission is to build a Bicycle-Friendly America for Everyone, improving lives and strengthening communities through bicycling. Our successes to date are thanks in part to the growing bike movement and a network of changemakers leading at the national, state, and local levels.

To achieve even more wins for better biking that benefit everyone, we must continue to grow this movement by empowering more people to be capable, effective, and confident leaders and advocates in their communities.

In support of this goal, the League is thrilled to announce that we will be bringing our Bike Advocacy Workshop for people to become certified as a League Cycling Advocate (LCA) to Detroit on October 7-9, 2025. You can find more information about past LCA workshops on the League Cycling Advocate website.

Who Should Attend?

The workshop is geared toward emerging leaders, advocates newly entering the bike movement, and anyone else interested in gaining League certification as a bike advocate. These advocacy workshops are open to anyone, but space is limited and pre-registration is required.

Workshop Content & Format

The format of the workshop will be in-person and conducted over three days. The first day consists of an evening welcome, happy hour, and group ride. The second day consists of a full day of training, group ride, and happy hour. The third day wraps up with a half day of training.

The content of the workshop will cover advocacy basics such as the history of bike advocacy, how to get organized, effective political engagement, making the case, coalition building, policy basics, funding, storytelling, equity and mobility justice, and more. It will also involve group work, happy hours for networking with other attendees, bike rides, as well as individual self-guided readings which will be given to all participants ahead of the workshop. The content will be presented by local expert guest speakers and League staff.

By The End of the Workshop and the Required Readings, You Wil Have…

• Deepened your understanding of the fundamental elements and essential topics that effective bike advocates know.
• Made connections with peers and joined a cohort of fellow advocates from around the nation.
• Learned practical tools and gained a plethora of resources to help you be an effective bike advocate.

Brief Agenda:

• Day 1: 5pm-8pm - Welcome, Casual Bike Ride, & Networking Happy Hour
• Day 2: 9am-7pm - Classroom Presentations, Advocacy Bike Ride, & Networking Happy Hour
• Day 3: 9am - 12pm - Classroom Presentations, Wrap-Up, Certificate handouts, Adjourn.

Local Host

The League is grateful to our local hosts for the October 2025 workshop, Wayne State University. The Office of Campus Sustainability encourages and supports the WSU community to bike as a means of navigating around campus and the City of Detroit. They are also a Bicycle Friendly University and are helping us make this event successful by connecting us with local advocates, guest speakers, group rides, bike joy, and sharing lessons learned from their hard work.

Cost

The workshop cost is $100. This includes lunch on Day 2 , as well as the certification and all printed materials associated with the workshop. All other meals (breakfast, dinners, and both happy hours), all travel and lodging will be at the expense of the attendee. A limited number of partial scholarships will be available. Email [email protected] to learn more.

Registration/Requirements

Registration for the workshop will be on a first-come-first-serve basis. There will be a cap of 35 participants and we will have a waitlist. All registrants are required to be current Individual League members (see below for more details).

League Membership Ticket Add-On Option

All attendees are required to be Individual, Family, or Life members of the League of American Bicyclists before registering for the Bike Advocacy Workshop. If you are not yet a member, you can either join directly at https://bikeleague.org/join-now/ (which will save you on Eventbrite processing fees, and give you immediate access to other League member benefits!) or simply add a new League membership onto your workshop ticket by selecting the Membership Add-On option. If you aren't sure whether your League membership is currently active, you can also check or renew your membership status here.

Details for the workshop:

• Date/Time: Tuesday, October 7, beginning at 5pm - Thursday, October 9, ending at 12pm
• Location: Wayne State University (Hilberry Building Room D, 2nd Floor) 5221 Gullen Mall Detroit, MI 48202
• Cost: $100

Questions

Please email [email protected] with any questions.

Thank you to General Motors for supporting this work.

Registration is open until the event starts but refunds will only be available until two weeks before the event.

Group Photo from Santa Monica Workshop

LCA Workshop in Philadelphia - Group Photo

DC Workshop - Group Photo

Host or Publisher League of American Bicyclists