Leading View: "Building a Resilient Company through a Future-Proof Brand"
Schedule
Mon Sep 30 2024 at 06:00 pm to 08:00 pm
UTC+02:00Location
33 Chapel Street, 6001 Port Elizabeth, South Africa | Port Elizabeth, EC
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Leading View is a monthly seminar dedicated to a sustained productive network of leaders seeking to improve themselves and their ventures in South African. The theme "Building a Resilient Company through a Future-Proof Brand" is particularly relevant in the South African context, given the current economic challenges and the need to secure future opportunities for our families and communities.Here are brief profiles for each of the speakers to share on social media for the event:
✨ Andile Dlamini – Head of Group Communications, VWSA
With over 15 years in public relations and communications, Andile has extensive experience working with top automotive brands like BMW SA and Toyota SA. He now leads communications for Volkswagen South Africa (VWSA) and will share insights on how strong, future-proof brands can navigate the evolving business landscape.
✨ Luvuyo Bangazi - PDBA. – Corporate Services Executive, MBDA
Luvuyo is the Marketing and Communications Manager at the Mandela Bay Development Agency, overseeing branding, communications, and stakeholder relations for urban renewal and strategic infrastructure projects. With over 10 years of experience in media and advertising, Luvuyo has worked with private and public clients, delivering strategic marketing solutions. He is also an investor with roles in companies like Boomtown Strategic Brand Agency and BS Venture Partnerships, and was a Top 40 Under 40 Business Achiever.
✨ Lerato Fekisi – SABC Journalist, Media Personality, and Entrepreneur
Lerato is a seasoned multimedia journalist with the SABC, having covered key national events and receiving multiple awards, including the Vodacom Journalist of the Year. Her extensive experience in broadcasting, storytelling, and media relations, coupled with her entrepreneurial journey, makes her a valuable voice in this discussion on business resilience.
✨ Olwam Mnqwazi – Founder and Managing Director, Black Hat Group
Olwam is a transformative leader and founder of the Black Hat Group, currently pursuing an MA in Conflict Transformation & Management at Nelson Mandela University. He has been recognized as one of Avance Media’s 100 Most Influential Young South Africans and is an award-winning author focused on African leadership, conflict resolution, and transformative leadership.
Here’s how it resonates for a small business owner, freelancer, and leader:
For a Small Business Owner:
In the face of economic uncertainty, building a resilient business is about more than just survival—it’s about creating a brand that can adapt to tough times while preparing for future growth. A future-proof brand ensures that your business remains relevant in an evolving market by embracing technology, understanding changing customer needs, and being innovative in your offerings. This approach helps small business owners not only weather economic storms but also create employment opportunities for others, contributing to the local economy and supporting loved ones.
For a Freelancer:
For freelancers, resilience means navigating an unpredictable job market, especially when clients and industries are facing economic pressure. A future-proof personal brand is critical to ensuring long-term success. It involves constantly upgrading skills, keeping up with industry trends, and offering services that will be in demand in the future. In the South African market, freelancers who build a reputation for flexibility and reliability are more likely to secure consistent work and create opportunities not just for themselves but for others within their network or family.
For a Leader:
For leaders, this theme emphasizes the responsibility to build a company that can survive economic challenges while also laying the foundation for future growth. This means focusing on innovation, creating sustainable business practices, and leading with a vision that prepares the company for future disruptions. A future-proof brand ensures that your company continues to offer value, both to customers and employees, in the long term. By doing so, leaders not only safeguard their businesses but also create stable, meaningful employment opportunities for their communities, helping to build a stronger future for the next generation.
In a South African context, this theme is about resilience in the face of adversity and planning ahead to ensure that our businesses and personal brands are equipped to create jobs, empower communities, and secure a better future for our loved ones.
Email [email protected] for more information
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Where is it happening?
33 Chapel Street, 6001 Port Elizabeth, South Africa, 33 Chapel St, Gqeberha, 6001, South Africa,Port Elizabeth, Eastern CapeEvent Location & Nearby Stays:
