Leaders in Product Marketing: Driving Growth Through Product Marketing

Join us in Toronto for an engaging conversation with product marketing leaders driving strategy, messaging, and market impact at top Canadian and global companies.

Leaders in Product Marketing: Driving Growth Through Product Marketing

Date: Wed, Feb 4, 2026
Time: 6:00 PM EST
Location: BrainStation Toronto, 482 Front St W, 2nd Floor

Meet the Speakers:

• Dasha Sivkov - VP, Product & Content Marketing at Wealthsimple
• Philip Hatcher - Director of US GTM, Product Marketing, Engagement & Global Proposals at TELUS Health
• Emma Horner - Director, Product Marketing at Shopify

Event Overview

• Creating Market-Driven Product Strategies

Explore how product marketing leaders identify opportunities, prioritize initiatives, and shape product strategy based on market signals, customer insights, and competitive intelligence. Learn how to ensure that products meet real customer needs while supporting long-term business growth.

• Messaging, Positioning & Go-to-Market Excellence

Discover how product marketers craft compelling messaging and positioning that differentiates products and drives adoption. We’ll discuss best practices for orchestrating successful product launches, campaigns, and GTM strategies across multiple markets.

• Aligning Teams & Driving Impact Across the Organization

Learn how leaders foster alignment between product, marketing, sales, and customer success teams. Explore strategies for measuring impact, communicating results, and building a product marketing function that scales effectively in dynamic, high-growth organizations.

What's included:

• Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
• Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Info: Kick off the evening with opening remarks from the BrainStation team.

Info: They’ll share insights on positioning, messaging, and go-to-market strategies while balancing customer needs, competition, and business goals.

Info: Wrap up the evening with gourmet light refreshments and conversation. Connect with fellow attendees, share takeaways from the discussion, and network with leaders and innovators from across Toronto’s product marketing community.

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