Leaders in Marketing: The Future of Marketing in Fintech

Ashley Flight is the Global Head of Events Marketing, Technology & Data Analytics at J.P. Morgan Commercial and Investment Bank, where he’s instilling a data first, ROI-driven culture and transforming events marketing into a measurable engine for asset inflows and revenue. With over 15 years’ experience in global marketing strategy, Ashley has propelled data led innovation and digital transformation at top financial institutions including J.P. Morgan, HSBC, Investec Bank, and American Express.

Shaun Burdette is a marketing leader with over 15 years of B2C and B2B experience spanning fintech, financial services, and global education. Most recently, he served as Head of B2B Integrated Marketing at PayPal, where he led global programs blending brand, media, and demand generation to accelerate business customer growth. He also previously led performance and lifecycle marketing efforts across the US, Europe, and Australia, building scalable engines for engagement and revenue. Prior to PayPal, Shaun held consumer marketing and product roles at American Express, where he was part of the team that launched Small Business Saturday, now a national US holiday. With experience across global brands and high-growth environments, Shaun brings a cross-sector perspective on the shifts and dynamics shaping marketing in 2026.

01 - Building Trust in Financial Brands

Explore how marketing leaders establish credibility and confidence in products that manage people’s money and data. Learn how transparency, consistency, and clear messaging play a critical role in earning long-term trust.

02 - Balancing Brand & Growth in Finance

Discover how teams connect brand storytelling with measurable business outcomes, navigating performance pressure while maintaining long-term brand equity in a highly competitive market.

03 - Modern Marketing for Financial Services

Examine how evolving channels, data, and technology are reshaping financial marketing strategies, and how leaders adapt traditional frameworks to meet the expectations of today’s digital-first customers.

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