Landing Page Optimization & UX Essentials – 1 Day Workshop in Melbourne
About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
About This Course
• Duration: 1 Full Day (8 Hours)
• Delivery Mode: Classroom (In-Person)
• Language: English
• Credits: 8 PDUs / Training Hours
• Certification: Course Completion Certificate
• Refreshments: Lunch, snacks, and beverages will be provided during the session
If you would like weekend training sessions, kindly reach out to us at [email protected] for availability and scheduling.
Course Overview:
This workshop builds practical skills in creating high-converting landing pages and applying UX fundamentals to improve user engagement. Participants learn how layout, messaging, visual hierarchy, call-to-action placement, and content clarity influence user behavior. The course focuses on simple, repeatable techniques that help users move smoothly toward desired actions. By the end of the session, participants will be able to design or evaluate landing pages with confidence and make data-driven optimization improvements.
Learning Objectives
By the end of this training, you will be able to:
● Understand what drives conversions on landing pages
● Apply UX principles to improve usability and clarity
● Create layouts that guide visitors toward key actions
● Write persuasive and user-centered web content
● Analyze user behavior to identify improvement areas
● Build a practical landing page optimization plan
Target Audience:
● Digital Marketers
● Web Designers & Content Creators
● Entrepreneurs & Small Business Owners
● Marketing Teams & Brand Managers
● Anyone improving website performance
©2026 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited
Our other courses that any professional should consider
● Mastering Business Writing Skills
● Core Management Skills
● Coaching Skills for Workplace Success
● Mastering the Art of Public Speaking
● Mastering Emotional Intelligence
● Stress Management and Resilience Training
📧Ready to bring this powerful workshop to your team? Contact us at [email protected] to schedule your customized in-house session.
Agenda
Module 1: Foundations of Website Conversion
Info: ● What makes a website or landing page convert
● Understanding user intent and motivation
● Key elements of conversion-focused web design
● Icebreaker Activity
Module 2: Structuring a High-Converting Landing Page
Info: ● Layout patterns that guide user attention
● Crafting headings, value messages, and call-to-actions
● Reducing noise and friction
● Activity
Module 3: UX Communication & Messaging Flow
Info: ● Writing clear, persuasive, user-centered content
● How visual hierarchy influences decision-making
● Designing intuitive reading and scrolling paths
● Role Play
Module 4: Interaction Behavior & Engagement Triggers
Info: ● Understanding how users scan and click
● Use of contrast, spacing, and white space
● Creating trust with social proof and visual cues
● Case Study
Module 5: Improving Conversions with Testing & Feedback
Info: ● Simple usability testing techniques
● Heatmaps, scroll maps, and behavior recordings (non-technical)
● Reading analytics signals and making small improvements
● Simulation
Module 6: UX Principles for Long-Term Website Growth
Info: ● Accessibility, readability, and inclusive design
● Mobile-first and responsive layout considerations
● Reducing cognitive load and user effort
● Group Brainstorm Activity
Module 7: Landing Page Optimization Action Plan
Info: ● Creating your personal optimization checklist
● Prioritizing improvements for quick wins
● Tracking performance metrics over time
● Action Plan Review
Where is it happening?
Event Location & Nearby Stays:
AUD 743.56 to AUD 1164.99
