Land then expand: client growth in turbulent times
About this Event
Are you handling client relationships? You are doing a great job of keeping the wheels turning, but now need more? With ‘new, new’ business becoming more difficult than ever in the current climate, more attention needs to be paid to current clients and the opportunities they present. But waiting for that extra brief isn’t always enough.
You need a plan and process. With strong client relationships, commercial acumen and an eye for opportunity, you can create the right environment for account growth. In this half-day interactive workshop we will look at not just the importance of retaining clients but provide practical tips for growing accounts.
Key takeaways:
- Defining what clients really want
- The importance of relationship mapping
- Forming better habits at every level of your agency
- Proactive and reactive opportunity spotting
- Going from a conversation to conversion
- Tools and plans – the fundamentals
Who is this event for?
Anyone with a client services or handling role, who is keen to grow their accounts but might not know where to start or what’s required.
About Claire
With an agency career spanning nearly two decades with the likes of Havas and Golin, Claire has led award-winning teams for some of the nation’s best-known brands.
Taking her experience of leading operations and businesses development, she now works with agencies to ease their growing pains and operational challenges.
She is passionate about improving diversity in the sector and nurturing talent and is longtime advisor and mentor.
Tickets
> Early bird BCI member tickets are available up until Friday 31st July at £110 +VAT.
> BCI member tickets are £125+VAT.
> Non-member tickets are £195 +VAT.
Where is it happening?
Event Location & Nearby Stays:
GBP 141.89 to GBP 250.97
