LAB Brand Messaging Workshop

The Power of Words: A Brand Storytelling Workshop

In this workshop, we'll explore creative and efficient tools to tell your brand story in ways that most strongly resonate with your audience. You'll leave feeling confident in how to spread the word about your business in ways that feel most authentic to you. We'll cover brand voice, tag lines, one-sentence brand stories, how to build a "romance paragraph," and effectively tell the story behind your work.

Event Schedule:

Doors Open: 5:00pm-5:30pm

Grab a snack and drink, find a spot, and say hello to others!

Workshop: 5:30pm-6:30pm

Learn all about copywriting and brand storytelling from LAB's very own Brand & Editorial Manager, Emma Geary!

Connect with fellow attendees + Emma: 6:30pm-7:00pm

Meet Emma after our conversation, connect with fellow business owners, and grab another snack before you head on your way.

About Emma:

Emma is a graduate of the University of Iowa's undergraduate Creative Writing Program and a current MFA Thesis candidate in Creative Nonfiction at Hamline University. She's been an avid writer since she could hold a pencil and believes in the transformative power of storytelling. As the Brand + Editorial Manager at LAB, Emma specializes in writing work that raises engagement and emphasizes clients' values through storytelling and content creation.

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Host or Publisher LAB MPLS