Korean Fashion, Beauty, Lifestyle Pop Up: Seoul Now: The Collective

Attention K-beauty and K-fashion fans: Your new favorite free thing to do in NYC just dropped.

Seoul Now: The Collective is a free, two-week Korean fashion and beauty pop-up taking over SoHo — and you're invited. Think curated K-beauty product sampling, free gifts, exclusive brand activations, and some of Korea's most coveted fashion and lifestyle labels, all in one beautifully designed space steps from Spring Street station.

Come for the free samples. Stay for the full experience.

Whether you're obsessed with your 10-step skincare routine, have been eyeing Korean fashion brands for months, or just want something fun and free to do in the city — this one's for you. Browse, discover, sample, and shop an edit of Korea's most exciting brands, with free gifting and sampling available throughout the event.

No ticket price. No catch. Just good finds, good vibes, and amazing product to take home.

RSVP is free and takes 30 seconds — spots are limited so grab yours before it fills up.

What's waiting for you inside:

• Free product sampling from top Korean beauty brands
• Free gifting while supplies last
• Exclusive Korean fashion and lifestyle brands you won't find anywhere else in NYC
• A stunning pop-up space in the heart of SoHo
• Two weeks of brand activations and special programming

Know what’s Happening Next — before everyone else does.

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Host or Publisher Parasol Projects